B2B Revenue Vitals

In this episode, Chris Walker talks with host Nick Flamini about practical ways to improve go-to-market strategies, strengthen the connection between finance and marketing, and make small teams more effective with AI. Key topics include: Why CFOs should lead the go-to-market planning model that drives how marketing operates. The inefficiencies in traditional SDR roles and how to rethink sales processes with AI and full-cycle AEs. Why companies must adopt a portfolio approach to marketing investments to maximize ROI. The fallacy of blanket advice and how businesses can find the right strategies for their unique circumstances. Why bootstrapping to $10M ARR is the new benchmark for success. How to transform event participation into a high-ROI strategy without costly trade show booths. The shift to AI-powered small teams and why they’re outperforming large, traditional teams. Rethinking inbound marketing and why it no longer serves as the best practice for B2B companies. Listen to the full episode to learn actionable strategies for building a more efficient and effective revenue engine. – Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

In today's episode, Chris shares how AI will completely redefine GTM strategies over the next 18 months, including its impact on RevOps, marketing efficiency, and SaaS companies overall. Key topics include: How AI is transforming low-level marketing, design, and ops roles. The shift towards smaller, AI-enabled teams with higher efficiency. Why "free advice" from platforms like LinkedIn can be costly for businesses. The future of intellectual property and thought leadership in a world driven by AI. The critical need for CFOs to lead go-to-market efficiency and strategy. Restructuring RevOps for transformational growth. How smaller, agile companies can outpace legacy SaaS giants. Predictions for 2025 and beyond: The convergence of AI, SaaS, and results-oriented pricing. Chris also discusses his evolving philosophy on entrepreneurship, leadership, and content creation. Listen to today's episode to learn how you can prepare for the future of GTM, and win. – Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

Today’s episode is possibly the most unique episode ever published on Revenue Vitals.  It's the audio from a private coffee meeting I had with an entrepreneur who is looking to start an agency.  Note - You will only be able to hear my audio, but I think you’ll get a lot of value from it. I shared my recent learnings around topics like: Lessons learned from building multiple businesses Getting to $20k / month as a solo-consultant vs. scaling an agency How to optimize pricing Differences in business needs at various growth stages (e.g., early-stage startups vs. mature organizations) Using financial models and unit economics to drive strategic decisions Structuring equity and compensation to incentivize long-term employee retention The challenges with stock options and equity in startup and growth-stage businesses The power of creating content on LinkedIn + podcasts as a Founder Listen to this full episode, and let me know if you’d like me to create more content around these topics for Founders and CEO’s. – Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

In today’s episode, I’m sharing my interview on The Long Game podcast where we covered a variety of great topics like: Being Misunderstood on LinkedIn Attribution is a Tool (Not the Answer) Reimagining the Role of the CMO Demand Creation vs. Brand Awareness Bootstrapping vs. Venture Capital Why SaaS + Services is a Great Model LinkedIn's B2B Potential And more… – Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.