Business Daily

• The ultramarathon business

  The south of France is among thousands of places around the world that now stage ultramarathons: extreme running events covering anything above 26.2 miles to more than 100. They often take place on challenging terrain and require considerable physical and mental resilience. And they've become big business.To find out more, Business Daily went to the Nice Côte d'Azur 100-mile race to speak to runners and organisers about the popularity of these sorts of events, and how they make money. If you would like to get in touch with the show, please email: [email protected] and produced by John Laurenson(Picture: Woman and man running in a forest in the dark. Credit: Getty Images)

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• Is Milei’s economic gamble paying off?

  An hour’s drive north of Buenos Aires is Pilar, a municipality that houses the largest industrial park in Argentina, as well as a population of 400,000. Some rich and middle class Argentines live in its many gated communities, but Pilar has a poverty rate of almost 60% - well above the national figure. We speak to residents and businesses about libertarian President Javier Milei's first year in office.If you would like to get in touch with the show, please email: [email protected] and produced by Natalio Cosoy(Picture: Argentina's President Javier Milei looks on during the inauguration of the 143rd ordinary session of Congress at the National Congress in Buenos Aires on March 1, 2025. Credit: Getty Images)

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• Business Daily meets: The women of heavy industry

  We speak to three businesswomen working in traditionally male-dominated sectors.Anna Mareschi Danieli from the Italian-based global steel company Danieli group. Caroll Masevhe, founder of a women-only construction business - Kapcor construction, in Johannesburg; and Patty Eid from Petrofac, a leader in the Middle East’s oil and gas industry. Producer/presenter: Sam Fenwick(Image: L-R, Caroll Masevhe Patty Eid, Anna Mareschi Danieli)

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• The rise of the 'micro-influencer'

  Unlike 'mega-influencers' with huge audiences on social media, 'micro' and 'nano-influencers' have far fewer followers. But small can be mighty in this business. These lower-profile influencers have anywhere between 250 and 10,000 followers, but businesses are increasingly turning to more niche, content creators in a bid to get more authentic engagement. We hear how they're redefining the way brands are connecting with consumers. Micro-influencers Kadide Francy, in Kenya, and Jerlyn De Silva, in India, reveal what kind of money they make from these collaborations. And East African Brewery marketing manager, Kanye Kiuru, tells us how using these kinds of influencers led to a hugely successful marketing campaign for the company.If you would like to get in touch with the show, please email: [email protected] and produced by Izzy Greenfield(Picture: Kadide Francy, a lifestyle micro-influencer in Kenya. Credit: Kadide Francy)

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• Adding value to Ugandan bananas

  The fruit is a beloved staple of the African country's cuisine, and a key export.But is there a missed opportunity when it comes to Ugandan matoke, or bananas?We speak to entrepreneurs who are making banana wine, fertilizers and hair extensions - adding value for local and international markets.Produced and presented by Zawadi Mudibo(Image: A man drives a motorcycle carrying matoke in Kampala, Uganda in June 2024. Credit: Getty Images)

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