The MAFFEO DRINKS Podcast

Welcome to the Maffeo Drinks Podcast! In this episode, I'm joined by Andrew Friedman, renowned bartender and ex-bar owner (Liberty, Seattle, WA) and the Founder of Industry Spirits, a Bartender-Owned Brand. We explore the history and evolution of Seattle's cocktail scene, emphasizing the importance of customer service and the changing landscape of the bar industry. Andrew shares his journey, insights into bar culture, and the challenges bartenders face as they transition to roles like brand ambassadors. Whether you're a bar enthusiast or an industry professional, this episode offers a fascinating look into the dynamics of bar life and the dedication required to succeed. Time Stamps 00:00 Welcome and Introduction 00:27 Guest Introduction: Andrew Friedman 02:50 Andrew's Journey in the Drinks Industry 04:29 The Seattle Cocktail Scene 07:23 The Evolution of Bartending 11:10 Balancing Stardom and Service 16:42 Career Reflections and Industry Insights 26:36 The Future of the Drinks Industry 32:16 Closing Remarks About The Host: Chris Maffeo About The Guest: Andrew Friedman

In this episode of the Maffeo Drinks Podcast, I discuss the evolution of the whisk(e)y industry over the past 15 years with guest Billy Abbott. We delve into the global expansion of whiskey production, the increasing consumer interest in niche markets, and the role of cocktails and serves in modern whiskey consumption. Billy shares insights on how new expressions and innovations are shaping the industry while they also explore the significance of brand identity and consumer engagement. The conversation highlights the changes in whisk(e)y production, marketing, and consumer preferences, making it a must-listen for anyone interested in whisk(e)y. 00:00 Welcome to the Maffeo Drinks Podcast 00:28 Diving into the World of Drinks Brands 00:54 The Evolution of Whiskey 01:49 Whiskey Trends and Market Changes 04:27 Exclusive Bottlings and Store Picks 09:48 Consumer Preferences and Market Expansion 19:25 Whiskey in Cocktails and Occasions 22:43 Brand Identity and Marketing Strategies 33:12 Wrapping Up and How to Connect About The Host: Chris Maffeo About The Guest: Billy Abbott

In this episode of the Maffeo Drinks Podcast, I sit down with Billy Abbott, Ambassador for The Whiskey Exchange. We discuss the importance of internal and external education in the drinks industry, the journey from programming to whiskey, and the dynamics between liquid-first and brand-first approaches in spirits marketing. Billy also shares insights on gauging consumer preferences and touches on the diverse pathways individuals can take within the spirits industry. Tune in to learn about navigating brand storytelling, consumer communication, and the vital role of education in building successful drinks brands. 00:00 Welcome and Introduction 00:28 Guest Introduction: Billy's Journey 02:03 Diving into the Drinks Industry 03:40 The Role of Education in the Drinks World 05:39 Balancing Brand and Liquid in Marketing 10:00 Understanding Consumer Preferences 12:25 Navigating the Whiskey World 17:38 Exploring Cross-Category Connections 22:02 Balancing Budget and Spirit Selection 23:09 Understanding Consumer Preferences 24:34 The Complexity of Target Consumers 26:07 Marketing Strategies in the Spirits Industry 30:03 Training and Knowledge Sharing 37:01 Career Growth and Personal Development 42:18 Conclusion and Final Thoughts About The Host: Chris Maffeo About The Guest: Billy Abbott

In this episode of the Maffeo Drinks Podcast, we dive into the complexities and innovations within the non-alcoholic beverage industry. Joined by guest Alice Bidini, we explore the challenges and strategies of introducing new drink trends in emerging markets such as Saudi Arabia. We discuss the importance of understanding local taste profiles and consumer behavior, especially in culturally diverse regions like Stockholm and Riyadh. Highlights include our experiences in the evolving bar scene, the innovative concept of a female-only staffed bar at the Four Seasons in Riyadh, and the cultural shift needed to accept new beverage trends. Alice shares her journey of pioneering drink trends, shedding light on building consumer trust and adapting to local preferences. Tune in to learn about reshaping traditional beverage offerings and the satisfaction of turning hesitant consumers into loyal patrons. 00:00 Welcome and Introduction 00:28 Managing Expectations in the Bar Industry 03:44 The Bar Scene in Saudi Arabia 06:45 Challenges of Non-Alcoholic Spirits 10:53 Consumer Behavior and Marketing 13:28 Dining and Drinking Culture in Saudi Arabia 15:03 Creating a New Beverage Culture 15:25 The Italian Espresso Bar Experience in Stockholm 17:28 Introducing Aperol Spritz in Prague 18:39 Navigating Local Drinking Cultures 19:37 The Role of Experts in Riyadh's Cocktail Scene 22:00 Trends in the Bar Industry 23:36 Closing Thoughts and Future Plans About The Host: Chris Maffeo About The Guest: Alice Bidini