Affiliate BI

Does the online bingo industry make more money on slot games than bingo? This is one of the many questions I asked Sue Dawson whom is the Operations Director at FTD Digital. FTD Digital is a leading iGaming affiliate that specializes in online bingo and slots content and has won numerous affiliate awards. Sue is also the Head of Content and is constantly studying SEO to help FTD Digital stay on the right side of Google updates. Her advice in this area is to be more than a content site and build products around the content.

What is the connection between influencers and affiliate networks? Last week I noticed Jesper Søgaard, CEO of Better Collective, he mentioned the company was being patient in acquiring assets but I don't think there are a lot of assets on the market. Influencers are like an asset you can't buy but you could virtually own a stake in them via an affiliate network. I think affiliate networks will make life easier for influencers to tap into their potential.

Why did I create this iGaming SEO guide for 2025? I want to help you be setup for success in making sure SEO is working in your favour regardless of your project in iGaming. I wrote 2 articles recently, one for SEO in iGaming for Times of Malta and the other was another iGaming SEO guide in LinkedIn Pulse. Both articles have been shared a lot and I think it is because I wrote helpful articles and wasn't trying to sell you SEO services.

My first question to Richard Dennys, CEO of Game Lounge, was are you a naturally gifted leader or someone that constantly works at it? He alluded to a lot of hard work and making his mistakes less costly over time. I personally think he's got a natural gift for it plus he's mindful to not rest on his skills and improve. Richard is barely 1 year into his role as CEO of Game Lounge which is one of the biggest iGaming affiliates in the industry. He was previously CEO of Webgains where he brings the global affiliate marketing experience with him. I personally think that is an advantage for him to help Game Lounge continue to be a leading company in iGaming. I did want to give a quick shoutout to their newest project which is SaaS Genius which is a topic I'm passionate about as a SaaS co-founder of StatsDrone.