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House of Style

Podcast House of Style
House of Style with Grant Alexander
A style podcast that's not about clothes. Join Grant Alexander on a journey to redefine style beyond the clothes you wear, exploring how it impacts identity, d...

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  • Style Redefined: Wicked Part 1's Business Strategy Unveiled!
    Style Redefined: Wicked Part 1’s Wickedly Smart Business StrategyThe Business of Style: Strategic Marketing & PR Choices & How Wicked Created a Cultural PhenomenonWicked Part 2 Review SummaryIn our own Wicked Part 2, the wicked style of marketing and business strategy is as captivating as the Wicked film itself, redefining what success looks like in the entertainment industry. Grant Alexander takes us on a journey through the innovative strategies employed by Wicked’s marketing team, showcasing how authenticity and strategic engagement turned casting announcements into heartfelt moments. By embracing a lived-in color palette of pink and green and creating immersive brand experiences, they fostered a sense of community and excitement that transcended the screen. This episode dives into the seamless blend of business practices and artistic expression, proving that style is not just about fashion, but about the choices that resonate with audiences. With witty insights and clever puns, this analysis highlights how Wicked is not merely selling tickets; it’s crafting a cultural movement that captivates fans worldwide. Grant's AnalysisExploring the intricate web of marketing and branding, this episode explains the success of Wicked's film adaptation and how it transcends traditional promotional strategies. Grant presents a compelling argument that the stylistic choices made in the film's marketing are as crucial as its artistic elements. Grant emphasizes the importance of authenticity, showcasing how lead actors Ariana Grande and Cynthia Erivo lived their roles both on and off-screen, creating a genuine connection with their audience. The strategic use of social media to announce casting was more than just a PR move; it represented a paradigm shift in how fans engage with their favorite stars, breaking down barriers and fostering a sense of community. Moreover, the episode highlights Wicked's marketing team’s innovative approaches, from taking the REAL train from Oz through Paris for the Olympics and vibrant red carpet appearances that reflect character traits to collaborations with over 400 brands, effectively turning everyday products into extensions of the Wicked experience. This thoughtful branding strategy has not only captured the attention of diverse audiences but also created a cultural movement, uniting fans under the iconic pink and green banners. As the episode progresses, listeners learn about the staggering $150 million marketing budget, revealing how strategic spending can redefine success in a fragmented media landscape. Ultimately, the episode asserts that Wicked's marketing campaign is a case study in authenticity and strategic engagement, proving that style in business is about resonating with audiences on a deeper level.This episode complements ourWicked Part 1 discussion on the defying gravity visuals, so if you missed that, watch or listen after this!👀 What to Expect in This EpisodeStrategic Pre-Launch Buzz: We uncover how wicked behind the scenes insights—from Ariana Grande’s heartfelt Instagram announcements and Cynthia Erivo's casting news—built hype for the film’s arrival on a deeper personal level.Cross-Community Collaborations: Explore the Wicked collaborations that turned Wicked news into a cultural phenomenon. Partnerships with over 400 brands made everything Wicked including co-branded merch, food and beverages, and experiences a key aspect of the movie’s marketing.Authentic Engagement: We break down how genuine connections between the Wicked cast, press tour events, and social...
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  • The Popular WICKED Review That’s Defying Gravity and Redefining Style
    Fly into this popular Wicked review to see how it redefines style and is truly Defying Gravity!The Holistic, Not-Just-Fashion Style of Wicked: Part 1 & Why Mocha Mousse Will Have to Wait – The Artistic Perspective In this first part of our Wicked: Part 1 analysis, we’re leaving the Mocha Mousse color talk for another day, putting on our pink and green, well, everything, and focusing on the artistic style that made Wicked a record-breaking phenomenon. We’re diving into all of Oz and beyond — from wicked behind the scenes stories to the mesmerizing sets, live singing, and cinematography that set this musical-turned-movie apart. Whether you’re a longtime theater fan enthralled by the potential and excitement in The Wizard and I, or someone brand new who discovered the show through a Wicked trailer reaction on TikTok or saw Ariana Grande and Bowen Yang on SNL, this episode has something for you.*Please leave us a review and let us know what you think of our show (and Wicked)!*We’ll touch on iconic musical moments and what went into the making of “Defying Gravity” and “Popular,” where Cynthia Erivo and Ariana Grande performed stunts while singing to perfection, to how Jonathan Bailey’s big moment in “Dancing Through Life” was yet another example of set perfection, and even "One Short Day," revealing how each scene was painstakingly crafted to feel both cinematic and theatrical… especially with bringing back the Wicked legends and OG’s Kristin Chenoweth and Idina Menzel! Fans weary of the Broadway adaptation will appreciate understanding how the Wicked movie soundtrack was developed with a blend of tradition and innovation, and how Ariana Grande and Cynthia Erivo’s approach to singing live connects back to the original staging.Get the full Wicked recap as we discuss the infamous Wicked interviews and press tour, the Wicked cast, and how Cynthia Erivo and Ariana Grande’s dedication to the project influenced the final outcome. For those who enjoy a Wicked reaction or reading a Wicked: Part 1 movie review, we’ll explain how choices in makeup, set design, and costumes created the perfect style environment for a story that resonates globally — even beyond the endless Wicked collabs and merchandising, and into the heart of fans. Don’t you wish you had Wicked stocks?! Discover why the attention to detail, from painting floors to forging a real train, creates an intimacy and style often missing in big blockbuster adaptations.From a Wicked movie review angle, we’re not just praising the film; we’re breaking down its style and how it did what others often fail to do—keep the theater’s soul alive on screen and create a community for all fans to love. The Wicked audience reaction has proven that authenticity and respect for the source material matter.We’ll also preview our Wicked Part 2 video, discussing Wicked’s style from a business, Marketing, and PR perspective. If you’re curious about how this adaptation matches up against fan-favorite moments and other Wicked reactions, this episode will give you new reasons to fall in love with the film’s artistry. While we wait a year for the next movie to come out, we’ll hold our breath to maybe be holding space with the cast in person during the next Wicked: Part 2 press tour.So settle in, and let’s celebrate Wicked, explained — the choices and artistic style that turned a beloved stage musical into a cinematic experience worth remembering. Before we get caught up in trends like Mocha Mousse, let's not forget Wicked pink and green will be around at least another year, so let’s savor the timeless elegance that only careful, imaginative artistic style can achieve.Call to ActionIf you're inspired by Wicked's incredible style, don't forget to...
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  • Why Pantone’s 2025 Color of the Year Mocha Mousse Reveals A Brighter Future
    Pantone’s 2025 Color of the Year Mocha Mousse will redefine style & reveal a brighter future—here's how.Pantone’s 2025 Color of the Year has been revealed, and it’s turning heads—introducing Mocha Mousse! A serene, lightly pigmented brown, this color is a stark departure from the vibrant hues of recent years. But what makes this earthy tone so special, and why is it poised to be style redefined in 2025?In this episode of House of Style, we’re diving deep into the world of Mocha Mousse to explore:✨ The inspiration behind Pantone’s choice — How a culture craving harmony, comfort, and natural connection influenced this year’s pick.✨ What Mocha Mousse says about the current style landscape — From fashion to interiors to lifestyle, we uncover how this color resonates beyond clothing.✨ The emotional connection to color — Why this shade is designed to evoke feelings of peace, warmth, and luxury.✨ Real-world applications of Mocha Mousse — How you can incorporate this versatile shade into your life, from home decor to personal branding.✨ What this choice tells us about 2025 — A discussion on the cultural and social trends Mocha Mousse represents.This isn’t just a color; it’s a statement about where we’re headed. Whether you’re a design enthusiast, a style aficionado, or someone curious about the cultural zeitgeist, this episode will inspire you to see color—and style—in a whole new light.Don’t forget to subscribe, like, and leave a comment with your thoughts on Mocha Mousse and how you plan to use it in your life. Share this episode with your style-savvy friends and join the conversation on how this elegant shade is reshaping 2025.We also want to thank Carrie McCormick, a top luxury broker in Chicago with @properties Christies International for letting us use her beautiful listing. Here is the listing information, and here's where you can contact Carrie.Let’s unlock the style secrets of Mocha Mousse together with Grant Alexander on House of Style!Call to ActionIf you're inspired by Pantone's 2025 Color of the Year Mocha Mousse, we encourage you to do one small thing to incorporate it into your life today. Don't forget to subscribe to House of Style, leave a rating and REVIEW (seriously, please leave a review, they are so helpful!), and share this episode with friends or anyone interested in design, color, peace, and harmony.Connect with UsGrant Alexander on InstagramGrant Alexander on TikTokWatch on YouTubeJoin the ConversationAre you loving Mocha Mousse? Unsure about it? Let us know in the comments or reach out on social media!
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  • Public Rec CEO Reveals How He Turned Comfort into Style & Success
    Tune in now to hear how Public Rec CEO, Zach Goldstein, turned a simple idea into a multi-million dollar brand by blending comfort, style, and a persistent drive for success.Stylish Podcast Episode BreakdownIn this episode of House of Style, host Grant Alexander sits down with Zach Goldstein, the CEO and founder of Public Rec, a brand that's redefining comfort and style in men's apparel. Discover how Zach transitioned from a successful six-year career in finance to launching a fashion brand that's making waves in the industry.From his Kickstarter success to building a loyal customer base, Zach reveals the innovative strategies, challenges, and lessons that shaped Public Rec. This episode is packed with insights on business, personal style, and the power of staying true to your vision.Key Topics CoveredFrom Finance to Fashion: Zach shares his journey from working at J.P. Morgan and an investment firm in Chicago to starting Public Rec, highlighting the skills he transferred from finance to entrepreneurship.Identifying a Market Gap: Learn how Zach noticed the lack of well-fitting, comfortable men's apparel that could be worn both at home and in public, leading to the creation of Public Rec's first product—the Daymaker Pant.Kickstarter Success Story: Dive into the details of Public Rec's initial Kickstarter campaign, which surpassed its $15,000 goal by raising $180,000 and pre-selling 2,000 pairs of pants.Overcoming Early Challenges: Zach discusses the hurdles of manufacturing, fulfillment, and scaling the business without prior experience in apparel.Business and Leadership Style: Explore Zach's approach to leadership, focusing on transparency, authenticity, and persistence in effort and problem-solving.Balancing Personal and Professional Life: Now, with a baby on the way (Update... Zach and his wife had a beautiful baby boy!), Zach reflects on how he plans to balance being a new father while continuing to grow his business.Advice for Aspiring Entrepreneurs: Zach emphasizes the importance of persistence, focus, and authenticity, offering valuable insights for those looking to start their own ventures.Future of Public Rec: Get a sneak peek into what's next for Public Rec, including expanding product lines, increasing brand awareness, and potential retail growth.Episode Highlights[00:00:00] Zach discusses the importance of persistence in business and how not accepting "no" has been crucial to his success.[00:02:15] Transitioning from finance to fashion: Zach explains why he left his finance career to start Public Rec.[00:07:34] The creation of the Daymaker Pant and the unique sizing approach that set Public Rec apart.[00:11:47] Launching a successful Kickstarter campaign and surpassing funding goals.[00:16:10] Early manufacturing and fulfillment challenges and how Zach overcame them.[00:20:35] Balancing work and upcoming fatherhood: Zach shares his thoughts on work-life balance.[00:24:55] Advice for entrepreneurs: Breaking down big goals into manageable tasks.[00:30:13] Funding the business without significant outside investment and retaining control.[00:33:50] Future plans for Public Rec, including expanding retail partnerships and product lines.[00:40:02] Defining personal style in business: Zach uses three words—persistent, focused, authentic.Call to...
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  • The Surprising Truths Behind Success & Fame
    From recording in a boiling penthouse to shocking responses—we unpack our top podcast moments in a first-ever TEAM episode!The Surprising Truths Behind Success & FameIn this special debut team episode, host Grant Alexander sits down with co-host Kristin to pull back the curtain on the House of Style podcasting adventure. Join them as they share candid stories, reflections, and behind-the-scenes moments that have shaped the show into what it is today.Grant and Kristin unpack and share their favorite moments from each guest episode, including many moments that didn't make it into the regular episodes. They open up about the challenges and triumphs of reaching out to podcast guests, including an unexpected response from a certain mega-superstar’s team. They cover how dealing with rejection and little micro wins in podcasting has only fueled their self-assurance and determination to achieve the lofty goals for House of Style.Get ready to laugh as they recount funny podcast mishaps, like the hilarious game of Mad Libs with Josh Ocean Thomas that took unexpected turns, and the recording challenges they faced in a sweltering hot penthouse during their first guest episode with Brendan Fernandez. These stories not only entertain but also shed light on the reality of building a podcast from the ground up.Finally, they share exciting teasers about upcoming podcast guests, including chefs, jewelry designers, pro athletes, and authors, promising more engaging content in coming episodes.Join Grant and Kristin for their honest, humorous, and insightful conversation that not only entertains but also inspires you to embrace authenticity, practice kindness, and have the courage to "Just Try" in your own life.Episode Highlights:How authenticity and kindness in personal style has been a recurring theme across episodes.The role of kindness as a style, inspired by guests like NewsNation's Markie Martin.Grant’s experience of merely getting a response from Justin Timberlake’s team.The importance of self-assurance in achieving goals and not taking rejection personally.Behind the scenes stories that showcase the reality of podcasting.Teasers about upcoming guests, including chefs, a jewelry designer, and authors.Resources and Suggested Materials:Ready to learn more about the overarching House of Style concept? Visit RevolutionInRetail.com to learn more.See more from Grant on Instagram or TikTok, and connect with him on LinkedIn.Community/Alert Sign Up + Sharing + Contact InfoCommunity Sign-Up: Stay in the know on everything House of Style by joining our community and subscribing to updates here. or visiting House of Style online.Shareable Episode Link: Copy this shareable link now and share this episode and show with ONE person you know will...
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O House of Style

A style podcast that's not about clothes. Join Grant Alexander on a journey to redefine style beyond the clothes you wear, exploring how it impacts identity, drives personal growth, and shapes the world around you. In each episode, Grant and his inspiring guests share intimate moments of how their style, in whatever form, led to success. Passion, creativity, entrepreneurship, perspective, leadership, innovation, authenticity, inspiration, life. Discover it here and unleash your style beyond what you wear.
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