Discover how industry leaders are innovating ways to give returns a second life and significantly reduce waste. This insightful panel session is moderated by Jean-Pierre Lacroix, president of SLD, with guest speakers Nancy Yousef, Chief Business Officer at Soles4Souls, and John D. Lee, President of JDL Associates. In this webinar, you will learn about:The key factors driving waste and its impact on retail performance How leading retailers are addressing this critical challenge The role of organizations like Soles4Souls in mitigating waste Six actionable strategies to transform returns and reduce waste Hosted on Acast. See acast.com/privacy for more information.
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46:10
Overcoming Bad Press
No brand is immune to falling from grace even beloved brands have come under fire for both serious misconduct and things that are completely beyond their control. Some have managed to regain consumer confidence while others stumbled for years or even completely faltered. In today's conversation, we're talking about how brands need to address negative consumer perceptions. Hosted on Acast. See acast.com/privacy for more information.
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20:52
Understanding Customer Segmentation
Understanding your target consumer is key to success, doesn't matter what industry you're in. With the many tools available today to gather data about consumers, the ability to create a clearer picture of your customers and how they might fall into different categories has never been stronger. However, it's difficult for most companies to make use of every tool available. That means we have to pick and choose which tactics we want to develop strong portraits of our consumer segments. Hosted on Acast. See acast.com/privacy for more information.
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20:14
Social Media Trends in Retail
Social media is constantly evolving. Something as little as removing the number of likes can make a big difference in the way users respond to a post. Just when marketers feel like they figured it out, a new platform, a new trend, or a tweak to the algorithm switches it all up again. Today, we're talking about some of the newest trends in the world of social media and how brands can respond. And welcome, Matt Wilson, SLD's new digital communication specialist. Hosted on Acast. See acast.com/privacy for more information.
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29:30
Building Connection Through Community Post-COVID
These days we're all a little bit sensitive, maybe a little more than ever, and we really need a sense of connection. Community is one of those words that can be misused, but one of the positive things that happened during the pandemic was community building. Whether it was in a branded virtual community like Peloton, a school discord server, or the conversion of outdoor spaces into more comfortable community gathering spots, we craved being together when we were suddenly separated.Today, we're talking to Ziyan Hossain, futurist and managing director of OCADU about community building and the implications for branded spaces. Hosted on Acast. See acast.com/privacy for more information.
A podcast where top designers, strategists, thought leaders and business people discuss what’s coming next. Hosted on Acast. See acast.com/privacy for more information.
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