Beyond the Noise - the PRWeek podcast

Hannah Holland discusses her background with TikTok sensation GK Barry, who has amassed 275m likes and 4m followers on the platform – leading her to become the first TikTok creator to land a spot on ITV's I'm A Celebrity...Get Me Out Of Here! this year.Talent manager Holland also talks about her approach to brand partnerships, and how social media stars are making the leap into broadcast and presenting roles.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.HLD Talent last year appointed Dom Smales as non-executive chairman – a social media expert best known for founding Gleam, the influencer management agency which supported YouTube talent such as Zoella and Alfie Deyes throughout the 2010s.Holland shares the advice she's received from Smales, and how she believes the internet's cyclical nature could mean more nostalgic social media platorms make a comeback.Joining Holland on this episode is PRWeek's senior reporter, Evie Barrett. Hosted on Acast. See acast.com/privacy for more information.

PRWeek UK journalists give the lowdown on their favourite brand campaigns of 2024 in the latest edition of the Beyond the Noise podcast.Campaigns for McDonald’s, Carlsberg, Iceland, Thomas Cook, Wickes, Dove, O2 and Curry’s are among those under the microscope in this episode.PRWeek’s weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.PRWeek’s John Harrington (UK editor), Siobhan Holt (news editor) and Eliza Wiredu (reporter) each discuss their top three activations from the past 12 months.The team analyse what the campaigns tell us about major trends as 2025 approaches. Newsjacking, brand collaborations, AI and purpose are among the themes examined.They also look back at the best campaigns for each month of 2024, as chosen by PRWeek readers.Finally, the journalists indulge in some irreverent festive spirit, answering pressing Christmas cracker questions including: would you rather be Spider-Man or Batman? Hosted on Acast. See acast.com/privacy for more information.

PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser below or on your favourite platform.The industry was shaken this week by news that Omnicom is set to buy its holding company rival to create the world's biggest marketing communications group, with a combined revenue of $25.6bn.PRWeek journalists Danny Rogers, Siobhan Holt and Evie Barrett discuss their initial reactions to the news, which could have huge implications for some of the world's biggest PR agencies. Omnicom's stable includes FleishmanHillard, Ketchum and Porter Novelli, while IPG owns The Weber Shandwick Collective, Golin and several more.The trio discuss the likely main reasons for the merger, and what it could mean for the PR agencies. Are we likely to see mergers of existing Omnicom/IPG shops, or even sell-offs of some of the PR assets?Separately, the team take a close look at the PRWeek UK Communicators of the Year list for 2024 - the winner was announced this week as Sir Alan Bates, the Post Office campaigner.They discuss the process of choosing the UK's best communicators and pick out some of their favourite people on the list. Hosted on Acast. See acast.com/privacy for more information.

Delving into a new report from the specialist accountants Moore Kingston Smith, PRWeek's latest podcast examines big business performance trends such as agency revenues, profit margins and the costs of employing people.The report contains some worrying figures on average profit margins at agencies that were reported to have fallen from 18.5% the previous year to 12.9% this year. There was also a slight overall year-on -year fall in income.And when adjusted for inflation, gross income grew by a 6.5%, though this figure has been impacted by rising inflation. PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.In this week's episode, PRWeek editor-in-chief Danny Rogers speaks to Esther Carder, partner at Moore Kingston Smith, about business performance across the PR sector and beyond.Speaking about agency profits, Carder says the report confirmed a "big dip" in figures across the PR industry.She said: “I think it can largely be explained by the contraction fee income. While it looked like there was some growth in fee income, by the time you adjust that for inflation, actually income had on the whole contracted.”The PR sector was not alone in that, Carter added, saying that every business discipline across the marketing services spectrum that was examined showed income had contracted when adjusted by inflation. Hosted on Acast. See acast.com/privacy for more information.