Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketin...
WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing, Strategy & Planning at SAGE. Discussing the value of making a promise to the customer in B2B marketing.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Most Contagious Live: rethinking creative bravery, DEI and Gen Z trends
WARC's Anna Hamill talks to Ali Hanan (Creative Equals) about the DEI backlash and Kian Bakhtiari (The People) about Gen Z trends. Contagious's Alex Jenkins joins to discuss AI and whether we need to rethink what creative bravery means. Recorded live at Most Contagious 2024 in London.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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How brands can leverage a new era of luxury in Asia
WARC's Rica Facundo talks to Prof Sonja Prokopec, Associate Dean for Essec Asia-Pacific at ESSEC Business School, and Zoe Chen, Strategy Director at VIRTUE Worldwide. Discussing the changing codes of Asian affluence.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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The brand-side view of media effectiveness
WARC’s Alex Brownsell speaks to Sarah Mansfield, former VP of Global Media at Unilever and Gerry D’Angelo, former Vice President, Global Media at Procter & Gamble.
Discourse about the future of media and the evolution of media effectiveness is - I think it’s fair to say - alive and well. On any given week, WARC will highlight the latest thinking on, say, the changing role of reach and frequency, or the latest research on attention measurement. But how is that new thinking being received at a brand level? To what extent do in-house marketing teams review and respond to new media effectiveness studies? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Trends in the creator economy with We Are Social
WARC's Anna Hamill discusses We Are Social's recent report identifying trends for a new era of creator marketing with Paul Greenwood, Global Head of Research and Insights at We Are Social.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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