The Power Behind What We Buy, What We Do, and Who We Want to Be | Marcus Collins
Just about everything we do – like what we wear, what we eat, and even where we work – is informed in some way by our cultural subscriptions. Marcus Collins studies cultural contagion, and how it manifests in society at large. He joins Google to discuss the evolution of brand and his book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.” Marcus is a professor at the University of Michigan’s Ross School of Business, and previously served as the Chief Strategy Officer at Wieden & Kennedy in New York. Before his time in advertising, he worked at the intersection of music and tech, leading iTunes and Nike’s sports music initiatives and running digital strategy for Beyonce. He’s a recipient of AdAge’s 40 Under 40 award and Crain’s 40 Under 40 award. Originally published in May 2023. Watch this episode at youtube.com/TalksAtGoogle.
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44:47
What to Say to Get Your Way | Jonah Berger
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power? Jonah Berger joins Google to discuss his book, “Magic Words: What to Say to Get your Way.” Jonah is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, natural language processing, and how products, services, and ideas catch on. He has published over 70 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Originally published in June 2023. Watch this episode at youtube.com/TalksAtGoogle.
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48:14
Lewis Howes | Make Money Easy
Lewis Howes, entrepreneur and host of "The School of Greatness" podcast, joins Google to discuss his book, “Make Money Easy: Create Financial Freedom and Live a Richer Life.” The book leverages insight gleaned from the many financial experts on his podcast, the latest research around the psychology of money, and his own journey to success, and offers both practical advice and the mindset reframing needed to achieve financial peace and fulfillment. Lewis is a two-time New York Times bestselling author, a lifestyle entrepreneur, keynote speaker, former professional football player, and USA Men’s National Handball Team athlete. He was recognized by The White House and former President Obama as one of the top 100 entrepreneurs in the country under 30. He has been featured on Ellen, The New York Times, People, Forbes, Fast Company, ESPN, Sports Illustrated, Men’s Health, The Today Show, and more. Watch this episode at youtube.com/TalksAtGoogle.
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55:39
Seth Godin | A New Manifesto for Teams
Seth Godin has published over 20 bestselling books that have been translated into nearly 40 languages. He’s the founder of the altMBA and The Akimbo Workshops, which have been taken by more than 60,000 people. He hosts a podcast, also called Akimbo, and has 5 TED Talks. Seth joins Google to talk about his book, “The Song of Significance: A New Manifesto for Teams.” The book contemplates all things work: why it is the way it is, why it’s gotten so bad, and what all of us–especially leaders–can do to make it better. Originally published in June 2023. Watch this episode at youtube.com/TalksAtGoogle.
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Dream On: How to Be a Creative Entrepreneur | David Allemann
David Allemann is the Co-Founder and Co-Chairman of the Swiss sportswear brand On. Since its founding in 2010, On has become one of the fastest-growing global sports brands with a presence in over 60 countries and more than 9,000 retailers. David joins Google to discuss his career journey, the story of On’s IPO, and how they were able to become a prominent name in the saturated market of athletic shoes. Watch this episode at youtube.com/TalksAtGoogle.
The Talks at Google podcast - where great minds meet.
Talks at Google brings the world’s most influential thinkers, creators, makers, and doers all to one place. Every episode is taken from a video that can be seen at YouTube.com/TalksAtGoogle.
DISCLAIMER: The views or opinions expressed by the guest speakers are solely their own and do not necessarily represent the views or opinions of Google, Inc. The comments on this channel belong only to the person who posted them. We do, however, reserve the right to remove off-topic or inappropriate comments.
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