Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time.
Each week, we explore the st...
Hey friends! You are in for an incredible episode today because I got to sit down with none other than the amazing Akeshi Akinseye, the powerhouse behind Kesh Events. If you've ever felt like you're searching for your "thing" in business or struggling to stand out in a saturated industry, this episode is for you. Akeshi takes us way back to the early days of her business—starting with a $700 wedding (yes, you read that right!)—and walks us through how she evolved into a sought-after designer, planner, and producer for luxury events. We talk about the importance of pivoting, how investing in yourself can completely change the game, and the magic that happens when you embrace your own signature style instead of trying to be like everyone else. On this episode of The Power in Purpose Podcast: [02:54]: Introducing Akeshi Akinseye [06:03]: The Evolution of a Wedding Planner [09:08]: The $700 Wedding Experience [11:51]: Finding Your Unique Signature in Business [15:05]: Investing in Skills and Education [17:55]: Building a Brand with Authenticity [21:13]: The Power of Styled Shoots [24:03]: Continuous Growth and Community Support [27:48]: The Importance of Immersive Experiences [29:15]: Investing in Personal and Business Growth [30:40]: Embracing Personal Branding [32:08]: The Power of Marketing and Self-Promotion [36:33]: Building Confidence and Expertise [39:54]: Creating Meaningful Celebrations [44:55]: Defining an Iconic Brand [51:21]: Education and Empowerment in the Industry Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk LINKS MENTIONED: Learn more about Akeshi Akinseye: https://www.akeshiakinseye.com/ Follow Akeshi on Instagram: https://www.instagram.com/akeshiakinseye/ JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola
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178 | Trend Report: Your 2025 Instagram Playbook - 11 Trends You Can’t Ignore As a Wedding Pro
This week, we’re diving headfirst into Instagram trends for 2025. I’ve got 11 major trends wedding pros need to know about, and trust me, you’ll want to stick around for the last one because it’s a little spicy (and something I really want you to stop doing!). Plus, if you’re a wedding planner struggling to hit that six-figure milestone, I’ve got something just for you! My 100K Playbook masterclass is happening next week, and it’s totally FREE. I’ll be sharing my exact strategies for scaling your wedding business past 100K in 2025. Sign up here: https://candicecoppola.com/100k On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Instagram Trends for 2025 [03:05]: The Rise of Content Creators [05:57]: Authenticity Over Perfection [08:49]: Zero Text Reels and Embracing AI [11:45]: Engagement and Social Listening [15:06]: Personalized and Non-Traditional Weddings [17:55]: Nostalgia-Driven Content [21:14]: Collaborations and Cross Promotions [24:01]: Enhancing Carousel Content [27:09]: Aspirational Content Over How-To [29:51]: Recap of Instagram Trends for 2025 Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com LINKS MENTIONED: Sign up for my 100K Playbook for Wedding Planners Masterclass: https://candicecoppola.com/100k Read the Hootsuite article: https://www.hootsuite.com/research/social-trends GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com
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177 | Patio Chats with Carla Ten Eyck: The One On Friendship, Business, and the Ripple Effect of Connection
Welcome to my very first Patio Chat with Carla Ten Eyck! You know how it is when you get together with a good friend, pour a drink, and before you know it, you're deep into one of those soul-refreshing, belly-laughing, life-changing conversations? Yeah, that’s what this is. We're bringing our real-life wedding business friendships (and what's top of mind), to the podcast. On this episode of The Power in Purpose Podcast: [00:00]: Building a Business with Purpose [02:48]: The Power of Connection [06:04]: The Ripple Effect in Networking [08:46]: Creating Inclusive Spaces [12:07]: Embracing Scruffy Hospitality [14:49]: The Impact of Authenticity [18:01]: Navigating Personal Connections [21:10]: The Balance of Connection [23:54]: Intentional Living and Marketing [27:07]: The Joy of Imperfection [29:50]: Reflecting on Personal Growth [36:51]: Recognizing and Valuing Relationships [41:40]: Energy Dynamics in Friendships [46:41]: Navigating Competition in the Wedding Industry [50:52]: Cultivating a Positive Mindset [56:51]: The Ripple Effect of Relationships Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk LINKS MENTIONED: Listen to this episode on The Happiness Lab on scruffy hospitality (and embracing imperfection): https://podcasts.apple.com/us/podcast/how-to-embrace-imperfection/id1474245040?i=1000681002322 JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com
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176 | Trend Report: 2025 Marketing Trends Wedding Pros Need To Pay Attention To
I’m so excited to kick off our first Trend Report of 2025, and trust me—this one’s packed with 2025 marketing trends for wedding pros you don’t want to miss. We all know the wedding industry is constantly evolving, but this year? Things are shifting in a BIG way. From marketing strategies to design aesthetics, AI advancements to deeper, more meaningful connections, I’m diving into what’s in, what’s out, and how you can stay ahead of the game. Spoiler alert: It’s time to focus on authenticity, embrace bold branding choices, and rethink the way we network. On this episode of The Power in Purpose Podcast: [00:00]: 2025 Wedding Trends Overview [02:42]: Deep Networking and Authentic Relationships [05:36]: Brutalism in Marketing and Design [08:24]: The Importance of Authenticity in Marketing [19:00]: Romanticizing Business and Life [21:52]: Niche Specialization in the Wedding Industry [24:34]: The Rise of AI in Wedding Planning Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com
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175 | A No-Fluff Strategy for Making 2025 Your Best Year in Business
I’m so excited about this episode because I’m taking you through a little goal-setting strategy session - one that’s no fluff, super actionable, and designed to set you up for your most profitable, balanced, and fulfilling year yet. If you're looking for a 2025 strategy for wedding pros, this is it! On this episode of The Power in Purpose Podcast: [00:00]: Setting the Stage for Success [06:03]: Vision Casting for 2025 [14:30]: Becoming the Business Owner You Need to Be [20:11]: Fun Goals and 90-Day Planning [25:50]: Q1 Focus: Laying the Groundwork [30:07]: Accountability and Community Support Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk RESOURCES MENTIONED: Write a letter to your future self: https://futureme.org/ JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com
O The Power in Purpose: A Podcast for Wedding Pros
Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time.
Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.
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