#73 Mastering X & Personal Branding with Collin Rutherford
In this episode of the Marketing Quacks podcast, host Ryan Doser interviews Collin Rutherford, an entrepreneur and expert in personal branding and social media marketing.Collin shares insights from his journey with Greenbox Storage and the creation of Founder Brands, a content agency aimed at helping entrepreneurs grow their personal brands. The conversation covers the importance of consistency in content creation, leveraging AI tools, and effective strategies for engaging with audiences on social media platforms, particularly X. Collin emphasizes the value of personal branding for networking and business growth, while also cautioning against common marketing gimmicks.References:- FounderBrands- Twitter (X) Growth Playbook- Collin Rutherford on Twitter (X)- Greenbox StorageChapters:00:00 Introduction to Colin Rutherford and His Ventures01:31 Insights from Greenbox Storage02:44 The Birth of Founder Brands04:00 Building a Personal Brand Online05:59 Strategies for Growth on X08:19 Leveraging AI in Content Creation10:48 Turning Leads into Customers on X12:58 Why X is the Platform of Choice13:56 Identifying Marketing Quacks15:11 Final Thoughts on Personal Branding
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17:14
#72 Exposing GA4 & Marketing Attribution with Jeff Greenfield
In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Jeff Greenfield, founder and CEO of Provalytics, about the complexities of marketing attribution, the limitations of GA4, the impact of the cookie collapse, and the role of AI in marketing. They discuss common mistakes marketers make, the importance of creative messaging, and the need for marketers to adapt to the rapidly changing landscape. Jeff also shares insights on how Provalytics offers a unique approach to attribution without relying on user-level data, and he emphasizes the importance of understanding the past to navigate the future of marketing.References:- Provalytics- Jeff Greenfield on LinkedInChapters:00:00 Introduction to Marketing Quacks and Guest Background04:12 Understanding Provalytics and Its Unique Approach07:06 Common Mistakes in Data Attribution11:43 The Limitations of GA4 and Its Impact18:45 The Cookie Collapse and Its Significance23:06 The Role of AI in Marketing and Attribution27:06 Final Thoughts and Resources for Marketers
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28:56
#71 Kevin Bell: Balancing Business, Branding & Badges
In this episode of the Marketing Quacks podcast, host Ryan Doser interviews Kevin Bell, a full-time police officer and entrepreneur.Kevin shares his journey of balancing multiple businesses while maintaining a family life. He discusses the importance of having a clear 'why' behind entrepreneurial pursuits, the pros and cons of buying versus starting businesses, and the significance of personal branding in today's digital landscape.Kevin also delves into his content creation strategy, the inspiration behind his newsletter 'Sunday Donuts', and the value of networking authentically. He emphasizes the need for consistency in achieving success and exposes some of the gimmicks prevalent in the marketing world.References:-Kevin Bell on YouTube-Kevin Bell on X-Sunday Doughnuts Newsletter
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34:36
#70 From the NFL to Entrepreneurship with Sidney Tarver
In this episode of the Marketing Quacks podcast, Ryan Doser interviews Sydney Tarver, a former NFL player turned entrepreneur.
They discuss Sydney's journey from professional sports to business, the lessons learned from the NFL, and the importance of personal branding and content creation.
Sydney shares insights on leveraging AI in content strategies, common mistakes in monetization, and the significance of building an email list. The conversation also touches on the future of content creation with AI and tips for standing out in a crowded market.
References:
- The People First Content
- Sidney Tarver on YouTube
- Sidney Tarver on X (Twitter)
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24:33
#69 Building an AI Agent Startup with Matthew Walz (PhD)
In this episode of the Marketing Quacks podcast, I interview Matthew Walz (PhD) who is the founder and CEO of The Jenny Project and former Head of Predictive Intelligence at General Mills.
We discuss Matt's transition from a corporate career at General Mills to entrepreneurship, the challenges and rewards of building a startup, and the innovative solutions offered by the Jenny Project.
References:
- The Jenny Project
- Follow Matt on LinkedIn
- Follow The Jenny Project on LinkedIn
Dive into the murky waters of marketing with the "Marketing Quacks Podcast." We shine a light on the industry's deceivers, helping you steer clear of gimmicks and false promises. Through sharp analysis and expert insights, uncover the truth behind questionable tactics and discover genuine, impactful marketing strategies to grow your business/brand. Navigate the marketing maze confidently and distinguish the authentic from the fraudulent. Subscribe today for clarity in the world of digital marketing. The Marketing Quacks Podcast is produced by Empathy First Media.
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