Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

• Interview with Todd Rogers: author of Writing for Busy Readers

  In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s key findings, such as the proven value of brevity, simple language, and designing for easy navigation. The episode is full of simple tactics that you’ll be able to apply immediately to your writing.

  --------  

  36:16
• Pret a Manger: bouncing back from the pandemic with behavioral science

  In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards

  --------  

  23:03
• Interview with Seth Stephens-Davidowitz: author of Everybody Lies

  We talk with Seth about how to best understand people's motivations and why direct questioning sometimes fails. We cover ideas like the illusion of effort, the curse of knowledge and how to respond when different datasets give conflicting answers.

  --------  

  49:01
• The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings

  In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby invalidating it. We cover some of the most famous studies that need to be avoided and how you can have confidence in the findings that you’re applying. 

  --------  

  24:38
• How to change habitual customer behavior in the New Year

  In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events. We then turn to the behavioral science of building new habits and look at the foot in the door technique and the perennial question - how long does it take to form a new habit?

  --------  

  27:52

Więcej Biznes podcastów

Trendy w podcaście Biznes

O Behavioral Science For Brands: Leveraging behavioral science in brand marketing.