The Smart Marketer Podcast

• Episode 207: How NutriPaw Scaled to an 8-Figure Pet Brand

  Molly Pittman sits down with Connor Westby, an entrepreneur who successfully scaled NutriPaw a pet supplement company, into an eight-figure brand. They dive deep into the lessons learned, the challenges faced, and the strategies that helped Connor achieve massive growth. If you're looking for actionable insights on business scaling, marketing, and product expansion, this episode is packed with valuable takeaways! "You get to a place where no one truly understands your business like you do, and that’s both a blessing and a curse." – Connor Westby You Will Learn: How Connor transitioned from consulting to eCommerce The challenges of scaling a pet supplement brand Why NutriPaw pivoted its ad strategy for sustainable growth Lessons from a major business setback & how to recover How expanding into new markets unlocked revenue growth The importance of product innovation & differentiation Why keeping your business lean can help you scale faster LINKS: Smart Marketer – smartmarketer.com Molly Pittman – mollypittman.com Mentor Table - Mentor Table Instagram – @smartmarketer Nutripaw – nutri-paw.com Instagram - @nutri_paw TIME STAMPS: 00:00:26 – Meet Connor: His Background & How He Started NutriPaw 00:03:31 – The Early Challenges of Scaling a Pet Supplement Brand 00:04:42 – Key Decisions That Led to NutriPaw Growth 00:08:42 – Expanding into New Markets: Lessons & Wins 00:21:54 – Surviving a Major Business Setback & The Future of NutriPaw 00:29:15 – NutriPaw's Company Structure 00:37:42 – Final Thoughts & Takeaways from Connor’s Journey YOUR ENGAGEMENT MATTERS! Thank you for tuning in! Your support helps keep this podcast thriving. If you enjoyed this episode, please take a moment to: Leave a 5-star review on Apple Podcasts – Click Here Share this episode on social media, tag us, and use #SmartMarketerPodcast Have feedback? Email us at [email protected] Serve the World Unselfishly and Profit!

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• Ep 206 The Road to 2025: Smart Marketer’s Lessons, Growth & What’s Next

  Molly Pittman is back with an inside look at Smart Marketer’s journey and the strategies shaping 2025! After a challenging yet transformative year, Molly shares what’s been happening behind the scenes, why Smart Marketer took a break from podcasting, and the key business shifts they’ve made to build momentum in 2025. From simplifying operations to leveraging AI and focusing on community, this episode is packed with actionable insights to help you navigate the evolving digital marketing landscape. “2024 was tough, but it forced us to refine our business in the best way possible.” – Molly Pittman You Will Learn: Why Smart Marketer paused the podcast & what’s changed since. How analyzing year-over-year performance helps predict business trends. Why simplifying your business model can be the key to scaling. The impact of retiring “Train My Traffic Person” & launching Mentor Table. How AI & automation are shaping Smart Marketer’s 2025 strategy. Why building products backwards creates stronger customer connections. How to focus on community & coaching for long-term success. LINKS: Smart Marketer – smartmarketer.com Molly Pittman – mollypittman.com Instagram – @smartmarketer Mentor Table –  Mentor Table TIME STAMPS: 00:00 – Introduction: The Return of Smart Marketer Podcast: Why We Took a Break & What's Changed 00:01:25 – 2024’s Challenges & What We Learned 00:09:06 – Big Business Decisions: Retiring TMTP & Launching Mentor Table 00:13:10 – How Listening to Customers Built Our Best Offer Yet 00:19:39 – Why Community & Coaching Are Smart Marketer’s Future 00:25:48 – Looking Ahead: AI, Content Strategy & Scaling in 2025 YOUR ENGAGEMENT MATTERS! Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers. 📢 Leave a 5-star review on Apple Podcasts: Click Here 📲 Share this episode on social media, tag us, and use #WeOutHere 💌 Have feedback? Email us at [email protected] Serve the World Unselfishly and Profit! 🚀  

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• Ep 205 DTC Brands to Watch: Flewd Stress Care

  Molly Pittman is kicking off the Brands to Watch series with Flewd Stress Care, a company transforming the bath salts industry with innovative, stress-reducing solutions. Learn how their unique product positioning, strong branding, and smart marketing tactics have made them a standout in the DTC space. “They’ve taken a familiar product and made it better. This is a masterclass in branding and marketing.” – Molly Pittman   You Will Learn: • How Flewd Stress Care transformed a commodity product into a must-have wellness essential. • The power of problem-solving product positioning and messaging. • Why their Us vs. Them marketing strategy is so effective. • How they use UGC and testimonials to drive conversions. • The secret behind their subscription model success. • What makes their promotions and bundles so compelling.   LINKS: • Flewd Stress Care – flewdstresscare.com • Molly Pittman – mollypittman.com • Smart Marketer – smartmarketer.com   TIME STAMPS:   00:00 – Introduction: Brands to Watch: Flewd Stress Care 00:00:44 – How Molly Discovered Flewd Stress Care 00:01:39 – Why Flewd ’s Product Innovation Stands Out 00:05:00 – The Power of Problem-Solving Products 00:08:09 – Marketing Strategy: From Ads to Checkout 00:12:06 – Subscription Model & Customer Retention 00:18:27 – Winning with Strategic Promotions 00:22:06 – Why Their Facebook Ads Are So Effective 00:24:59 – Final Thoughts & Key Takeaways   YOUR ENGAGEMENT MATTERS!   Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.   📢 Leave a 5-star review on Apple Podcasts: Click Here   📲 Share this episode on social media, tag us, and use #WeOutHere   💌 Have feedback? Email us at [email protected]   Serve the World Unselfishly and Profit! 🚀

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• Ep 204 Achieving Balance and Longevity in Business: Insights with Ezra Firestone

  Ezra Firestone shares insights on maintaining balance and longevity in business. He explores the importance of sustainable business strategies, personal well-being, and the mindset needed to navigate entrepreneurship successfully. Through real-life experiences and reflections, Ezra highlights how consistency, self-care, and strategic decision-making contribute to long-term success. Whether you’re an established entrepreneur or just starting out, this episode provides valuable perspectives on achieving both business and personal fulfillment.   “The future is shaped by those who act today. Identify your opportunities and lean into them.” – Ezra Firestone You Will Learn: • The role of consistency in long-term success. • How to avoid burnout and stay energized for the journey. • Insights on setting boundaries and achieving work-life balance. • Why routines and intentionality are critical for personal and business growth. • Strategies for maintaining mental, emotional, and physical well-being. • How to foster community and connection in an increasingly isolated world. LINKS: • Smart Marketer – smartmarketer.com • Mentor Table –  landing.smartmarketer.com/pages/mentor-table TIME STAMPS:   00:00 Intro 00:01:03 Ezra's Tips 00:03:43 The Importance Of Work-Life Balance 00:09:03 Creating Space for Strategic Thinking 00:13:23 Why Mental Consumption Impacts Your Outcomes 00:14:47 The Power of Community and Connection 00:16:11 The Power of Concsciousness Shifts 00:17:25 Balancing Work, Life, and Personal Joy YOUR ENGAGEMENT MATTERS! Thank you to our listeners for your 5-star reviews and supportive messages! This podcast continues to grow thanks to YOU. If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere. Have feedback or questions? Email us at [email protected]. And remember, Serve the World Unselfishly and Profit.  

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• Ep 203 6 Business Growth Strategies for 2025

  Molly Pittman is back with six actionable strategies to take your business to new heights in 2025. Whether you’re navigating the ever-changing digital landscape or looking for fresh insights to scale your business, Molly’s got you covered.   “Pick 2 or 3 strategies that resonate with you and go all in. These could be game changers for your business in 2025.” – Molly Pittman You Will Learn: • How changes at Meta are reviving organic growth opportunities. • The secret behind self-liquidating offers to scale customer acquisition. • Strategies for increasing customer lifetime value. • Why TikTok Shop is the next big thing in e-commerce. • How to leverage AI agents to streamline your marketing. • The importance of building community and connection. LINKS: • Molly Pittman – mollypittman.com • Smart Marketer – smartmarketer.com • Smart Paid Traffic Course – smartmarketer.com/paid-traffic • Smart Social Marketing Course – smartmarketer.com/social-marketing • Mentor Table –  landing.smartmarketer.com/pages/mentor-table TIME STAMPS:   00:00 Intro/We are Back! 00:02:35 Introduction to the 6 Key Opportunities for 2025 00:03:22 #1 Organic Growth is Back! 00:10:03 #2 Have A Self Liquidating Offer 00:15:29 #3 Increase Life Time Value 00:17:51 #4 Live Shopping 00:23:00 #5 Leverage AI To Make Your Tasks Easier 00:25:05 #6 Building Connection and Community YOUR ENGAGEMENT MATTERS!   Thank you to our listeners for your 5-star reviews and supportive messages! This podcast continues to grow thanks to YOU. If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere. Have feedback or questions? Email us at [email protected]. And remember, Serve the World Unselfishly and Profit.

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