The Google Ads Podcast

• Google Ads Attribution Settings Explained | Part 1

  Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purpose of each setting and how to apply them based on your business goals and campaign types. They also share the importance of adjusting the attribution window to count conversions accurately. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:❌ Google Is Phasing Out 4 Attribution Models Starting This June 2023:

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• Copywriting Made Faster & Smarter with Google Gemini Advanced

  Learn how Google Gemini Advanced can help you from writing effective ad copy, creating search terms, audience targeting, to automating your shopping feed. Watch this video now.In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen talk about the power of Google Gemini Advanced in making copywriting smarter and faster to scale your campaigns. They also share some Google Ads updates and their initial insights.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... 0:00 Intro0:33 Copywriting Made Faster & Smarter with Google Gemini Advanced

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• Google Ads News on Removing Video Action Campaigns & Penalizing Misleading Pages

  In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from Google for marketers using misleading landing pages. Learn more about the Google Ads updates and how you can prepare as a marketer, watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / Colby Doyle: / Glen Wilson: / Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:💣 Google Ads Update Reaction: Video Action Campaigns Are Being Upgraded to Demand Gen?!

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• Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

  Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.Watch Part 1 here:✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV: • ✅ Digital Marketing Basics Part 1: Un... Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

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• Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV

  Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively.In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share strategies to scale more effectively. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:🚀 Mastering Digital Marketing Metrics: What to Focus On:

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