The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candi...
326 - Crafting Credibility in Content - With Finn McKenty
In this episode, Chris Do talks with Finn McKenty, a marketing strategist, designer, and YouTube creator known for his unique insights on building influence and branding in the digital space. Finn shares his journey from designer to business strategist, revealing how his career pivots shaped his perspective on marketing and credibility. Together, they dive into effective communication, the power of a consistent personal narrative, and how to capture your audience's attention in today’s crowded content landscape. Chris and Finn also unpack practical tips on harnessing storytelling to build authentic brand value and explore the importance of understanding consumer beliefs to drive marketing success.Timestamps:(00:00) - Intro and background(02:00) - From design to business(05:30) - Defining product design(10:05) - Marketing as applied psychology(15:30) - Consumer beliefs and branding(20:40) - The Febreze Sport case study(30:15) - Navigating free information overload(35:25) - The value of credibility(40:40) - Building a personal brand narrative(45:30) - Key storytelling tips for creatorsCheck out today's guest, Finn McKenty:Finn's Website: https://www.finnmckenty.com/Finn's YouTube: https://www.youtube.com/@FinnMckentyPRMBAFinn's Instagram: https://www.instagram.com/finnmckenty/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance:...
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325 - The Art of Standing Out in Content Creation - With Sean Cannell of Think Media
In this episode, Chris Do joins Sean Cannell from Think Media for a deep dive into AI, personal branding, and what it takes to stand out in today’s creator economy. Sean, a successful entrepreneur and content strategist, shares insights on AI’s disruptive potential, how to use it as a productivity tool, and the evolving landscape of content creation.Chris and Sean break down the importance of authenticity, goal setting, and work-life balance while discussing the role of personal websites in a social-first world. They explore how creators can position themselves for long-term success by leveraging their unique voice, refining their brand, and staying ahead of industry trends. Throughout the conversation, they provide actionable steps for creators looking to elevate their content and future-proof their careers.Timestamps:(00:00) - Introduction(00:28) - Meet Chris Do(01:08) - AI’s disruptive future(02:20) - Using AI in content(05:00) - Productivity vs. team size(07:46) - AI and creative ethics(10:00) - Essential skills for future jobs(14:00) - Elon Musk & brand loyalty(16:32) - Staying grounded with fame(19:00) - Foundations of personal branding(25:00) - Brand authenticity challenges(32:13) - Design improvements for creators(41:30) - Chris on copying and learning(49:00) - Value of mentorship and coaching(54:00) - Finding your niche and ikigai(57:23) - Content strategy & future goalsCheck out today's guest, Sean Cannell:Sean's Website: https://www.seancannell.com/Sean's YouTube: https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59gSean's Instagram: https://www.instagram.com/seancannell/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:
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324 - Building Your Client Dream Team - With Daniel Priestley
In this episode, Chris Do brings back Daniel Priestley for an insightful discussion on attracting high-end clients and the mindset shifts needed to position yourself as a key player in your industry. Daniel, a successful entrepreneur and author, shares practical tactics and strategies on moving from being perceived as a "worker bee" to a "key person of influence." They dive into the importance of showcasing past successes, building a list of potential clients, and leveraging exclusivity to create demand. Along the way, Chris and Daniel provide actionable steps for building credibility, boosting your business reputation, and rethinking client relationships for long-term success.Timestamps:(00:00) - Intro and welcome(01:18) - Defining high-end clients(03:23) - Myths about high-end clients(05:08) - Value of high-paying clients(10:00) - Showcasing past projects(15:04) - Importance of storytelling(20:00) - Pitching yourself as influential(24:26) - Creating your niche and identity(28:50) - Leveraging a waitlist for exclusivity(35:30) - Strategies for setting appointmentsCheck out today's guest, Daniel Priestley:Daniel's Website: https://danielpriestley.com/Daniel's Instagram: https://www.instagram.com/danielpriestley/?hl=enCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
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323 - Build Your Success Formula - With Jodie Cook
In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching CoachBox AI and becoming a Forbes contributor. In this episode, we explore what it means to have a success system, why simplifying your communication matters, and how persistence and visualization play a huge role in achieving your goals. We also get deep into personal reflections — like the lessons we learn from childhood and the hidden power of discomfort as a sign of growth. If you’ve ever wondered what your unique formula for success might be, this is an episode you won’t want to miss.Timestamps:(00:00) - Introduction(02:00) - Jodie’s journey and recent achievements(06:15) - The power of children’s books in storytelling(10:30) - Personal success systems explained(13:45) - Success stories: Taylor Swift, Jeff Bezos, Elon Musk(17:00) - Visualization and goal setting(21:45) - Communication and cultural understanding(25:00) - Using personal strengths for success(29:00) - Powerlifting and competitive mindset(32:00) - Visualization as a success tool(37:30) - Cosmic perspective and clarity(43:00) - My personal success system exploration(55:00) - The importance of persistence and adaptability(01:02:00) - Creativity, patterns, and personal growthCheck out today's guest, Jodie Cook:Jodie's YouTube: https://www.youtube.com/@Jodie_Cook/Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cookJodie's Website: https://www.jodiecook.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:
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322 - How to Listen - With Chris Do
In this quick yet impactful solo episode, Chris Do outlines the five biggest mistakes creatives make that risk losing their clients. From the pitfalls of poor responsiveness and inflexibility to the dangers of unclear processes and taking client relationships for granted, Chris offers practical advice on how to safeguard and nurture these valuable connections. He emphasizes the importance of keeping clients informed, creating inclusive communication, and consistently engaging in dialogue to ensure alignment and trust. This episode provides essential insights for creatives aiming to build lasting client relationships and avoid common missteps.Timestamps:(00:00) Introduction to solo episode(00:38) Importance of client retention(01:00) Mistake 1: Lack of responsiveness(01:51) Mistake 2: Inflexibility and resistance to input(03:00) Mistake 3: Unclear process or next steps(04:13) Mistake 4: Expecting clients to speak “creative language”(05:39) Mistake 5: Taking relationships for grantedCheck out The Futur:➤ Website | Courses | LinkedIn | Podcasts➤ Instagram | Facebook | Twitter | TikTok | YouTubeCheck out Chris Do:➤ Website | LinkedIn | Facebook | Instagram | Twitter➤ TikTok | Threads | Zaap | Clubhouse | Behance
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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