ep. 54 - the hedi slimane boy + the ann demeulemeester girl in 2025
If the Margiela boy = Isabel Marant girl then… is the Hedi Slimane boy = Ann Demeulemeester girl?Nostalgia is a cycle we can’t seem to exit—and deep down, I find comfort in that. After all, I’m a Cancer.In this episode of The Fashion Archives podcast I trace the return of two iconic fashion archetypes: the Hedi Slimane boy and the Ann Demeulemeester girl. From Dior Homme to Antwerp minimalism, blurry gig photos to Tumblr dashboards, we explore how the aesthetics of the 2000s and 2010s are being reimagined in 2025 through indie sleaze, post-punk, and quiet rebellion.We talk Stefano Gallici’s vision for Ann Demeulemeester, the rise of 2hollis and Snow Strippers, the electro-emo music comeback, and the enduring appeal of skinny jeans, leather jackets, poet blouses, and lace-up boots.It’s about fashion formulas that never leave. Subcultures that keep haunting us. And how fashion, once again, is a tool for emotional expression in a world that’s oversaturated with trends. If you’re into archive fashion, Hedi Slimane's Celine era, early YSL Homme, the Libertines, Crystal Castles, or even just vibing with the whole “hot people looking bad on purpose” aesthetic—this one’s for you. And if you feel like fashion has nothing new to say… you might be right. hold that thought for the next episodeinsta https://www.instagram.com/chez.amelieyoutube https://www.youtube.com/@chez.amelienewsletter https://thefashionarchives.substack.com/
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ep. 53 - il salone del mobile is the other milan fashion week
salone isn’t about furniture trades only. it’s becoming more and more about culture - fashion - networking my new-newsletter https://thefashionarchives.substack.com/what started in 1961 as a trade fair for italian furniture is now the unofficial soft launch of the global creative calendar. it’s milan’s design olympics, its most stylish week (more than mfw - it's like MORE REAL), and one of the best-kept secrets for fashion insiders who are actually doing things behind the scenes.we're talking about an annual design takeover where fashion people finally relax. no step-and-repeats, no chaos PR pitstops, no seat assignments — just editors, stylists, buyers, and directors walking slowly through installations, touching fabrics, asking questions, and talking like actual humans.this is where storytelling meets design. where prada hosts symposiums on moving trains. where loewe turns teapots into art. where jil sander reinterprets the s64 chair. where gucci reimagines bamboo as concept.salone is where the fashion industry’s deeper thinking happens — off-runway, off-season, off-brand (in the best way). it's strategy disguised as furniture. it’s presence without performance. and it’s where you’ll find the archive-makers, not just the content creators.fuorisalone — the city-wide offsite satellite shows — is where the real stuff goes down. brutalist parking garage exhibitions. rooftop lamp launches. conversations over espresso in courtyard cafés.salone isn’t loud. it’s smart.and if you're sleeping on it, you won’t after reading this newsletter.save the cheat sheets about where to eat, where to shop, which fashion brands are showcasing where that you'll find in my newsletter :)))also: walk without purpose.YOU'LL FIND ME HERE:insta https://www.instagram.com/chez.amelieyoutube https://www.youtube.com/@chez.amelie
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ep. 52 - fashion trends I hate and those I love
let’s start with what i hate, because that’s always more fun.suede leather? too delicate, hates water, fades in the sun. high-maintenance and never worth it. kitten heels? pain in disguise. the worst of both worlds—no height, no comfort, just suffering. scarves? idk something about them feels very i collect antique teacups and trauma. polka dots? lovely in an editorial. horizontal stripes? be serious.now, the good stuff.fringe on bags and jackets = yes. movement. drama. black knee-high boots? they fix everything. truly. ugly outfit? fixed. existential crisis? still cute. asymmetrical zippers, jackets, anything—yes. a little off-balance never hurt anyone. t-shirts with stupid quotes? love. the dumber the better. bonus points if it makes people do a double take. and my 501s? they’re basically my emotional support pants at this point.the fashion archives pod is where we rant, reflect, and reference.part therapy, part cultural commentary. i really hope you'll love this space as much as I do xdxdxdyou'll find me hereinsta https://www.instagram.com/chez.amelieyoutube https://www.youtube.com/@chez.amelienewsletter https://thefashionarchives.substack.com/
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ep. 51 - food marketing in fashion and beauty
IS THIS CAKE OR IS THIS FOOD MARKETING FOR FASHION AND BEAUTYaka how fashion started selling you vibes using foodfashion’s been obsessed with food for a while now—but not the nourishing kind, the fantasy kind. in this episode, we break down how brands use food as a marketing tool to sell clothes, beauty, and identity.It starts with schiaparelli (duh)—she literally put a lobster on a gown in the ’30s and called it couture. Fast forward to karl lagerfeld turning chanel runways into supermarkets and parisian brasseries. he wasn’t just showing tweed, he was selling you the entire lifestyle: champagne for breakfast energy.then there’s moschino going full camp with cereal box dresses and Happy Meal heels. not subtle. but still smart.beauty followed fast—glosses that look like melted popsicles, lip oils packaged like candy, products you want to lick more than apply. rhode made skincare look like a snack. margiela gave us gloss that looks like jelly. loewe gave us tomato perfume. YES. tomato. and we ate it up.this episode unpacks why food works so well in fashion marketing: it’s emotional, nostalgic, and super easy to aestheticize. It’s not about hunger—it’s about craving. and fashion knows exactly how to trigger it.so yeah welcome to the era of edible aesthetics. and don’t be surprised if your next lipstick launch looks more like something you'd rather eat.you'll find me hereinsta https://www.instagram.com/chez.amelieyoutube https://www.youtube.com/@chez.amelienewsletter https://thefashionarchives.substack.com/
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ep. 50 - creative directors in today's fashion climate
hello to the archivists XDXD in ep. 50 we’re talking about the creative director—how the role was born, how it got messy, and what’s next.Let’s start with karl. Lagerfeld was the OG. In 1974, he was the sole designer at chloé—before the title "creative director" even existed. But with him, something shifted. Designers stopped being just garment-makers and started building worlds. He worked on the brand’s visual identity, storytelling, image—everything.Then came Bernard Arnault. He basically Voldemorted his way into fashion—strategic, relentless, quietly building an empire. His hostile takeover of Boussac and Dior was the beginning. And then he went full power mode: Galliano. McQueen. Marc Jacobs. That era? Pure auteur energy. These designers were setting culture.Fast forward to now and it's a chess game. Creative directors barely last a full year. The pressure’s more insane than ever even if you thought it was not possible, the timelines are brutal, and everyone’s trying to stay relevant and sell bags.But maybe the future isn’t about the lone genius anymore. Maybe it’s collaborative—like Raf and Miuccia. Less ego, more ecosystem.Let’s talk about it.insta https://www.instagram.com/chez.amelieyoutube https://www.youtube.com/@chez.amelienewsletter https://thefashionarchives.substack.com/
underneath every moment in fashion, there’s a strategy. or a rebellion. or both.
how taste gets built (and broken). it’s about timing, references, subcultures, and the unspoken rules of the industry.
hosted by amelie stanescu, this fashion podcast has episodes that mix deep dives, cultural analysis, and commentary on what’s happening: runway moments, the systems behind the image, and career moves you could—or probably shouldn’t—make.
thinking out loud, and fashion happens to be the medium. that’s it. that’s the show basically.
https://www.instagram.com/chez.amelie
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