Flower Farmer Forum

• From Farm to Florist: Smart Strategies for Selling Wholesale Flowers

  In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit both parties.TakeawaysFlorists prefer stem counts in tens for easy calculations.Pricing should be per stem to avoid confusion.Know the market prices to set competitive rates.Bring curated samples to avoid overwhelming florists.Not all florists will appreciate your product; find the right fit.Stripped stems save florists time and add value.Establish a professional presence to attract florists.Use consistent billing systems for smooth transactions.Offer a dedicated wholesale platform for clarity.Marketing to florists is about building beneficial partnerships.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

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• Flower Farmer Forum Podcast - Official Trailer

  The Flower Farmer Forum podcast (formerly Sunny Mary Meadow podcast) is hosted by Liz Fiedler, a nurse practitioner turned flower farmer in central MN. Learn tips and tricks for growing and selling cut flowers. Located in Zone 4B, the shorter growing season offers some challenges. Her farm, Sunny Mary Meadow specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience.Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.comAfter the unexpected loss of her husband in 2020, she found herself turning to her flowers to get through the grief. She didn't expect her business to explode in the next few years the way it has. Bloom & Grow both flowers and personal empathy as she continues to move forward in life.Podcast Instagram: https://www.instagram.com/flowerfarmerforum/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/s

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• The Solution to Tariffs for Florists: Buy Local Flowers from U.S. Flower Farmers

  Sign up here: www.farmerstoflorists.comIn this short but powerful episode, we’re talking about why florists need better options—and how YOU can be the one to provide them. Imported flowers dominate the market, but local blooms offer something truly special: unmatched freshness, sustainability, and heart.If you're a flower farmer who grows beautiful, high-quality stems and is ready to connect with florists looking for something better, visit www.farmerstoflorists.com. This brand-new directory is designed to connect florists with farmers who value quality, consistency, and community.Be part of the change. Be part of the movement. Be part of the start of something huge. 🌸👉 Join the Farmer to Florist Directory today.

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• Mastering Crop Planning for Profitable Flower Farming

  $30 Crop Planning Offer: https://www.sunnymarymeadowcoaching.com/offers/8qKFeNxGIn this episode of the Flower Farmer Forum podcast, host Liz discusses the critical aspect of crop planning for flower farmers. She emphasizes the importance of understanding fixed and flexible offerings, managing bloom times, and the mathematical calculations necessary for successful crop planning. Liz also introduces her crop planning course, designed to help farmers streamline their processes and improve profitability.TakeawaysCrop planning is essential for profitability in flower farming.Understanding the difference between fixed and flexible offerings is crucial.Managing bloom times effectively can ensure a steady supply of flowers.Succession planning helps stagger bloom periods for continuous production.Different flowers have unique picking windows that must be considered.Mathematics plays a key role in determining how many flowers to grow.Creating a calendar can help track bouquet needs and flower availability.Peace of mind comes from having a clear crop planning strategy.Joining a community can provide support and resources for flower farmers.With proper planning, flower farmers can grow efficiently and profitably.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

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  15:32
• SEO 101 for Flower Farmers: Strategies and Insight from Brandon Leibowitz

  Find Brandon online: https://seooptimizers.com/In this episode, Liz discusses SEO optimization for small businesses with Brandon Leibowitz, founder of SEO Optimizers. They explore the importance of SEO for small business owners, particularly those in niche markets like flower farming. The conversation covers the basics of SEO, strategies for optimizing websites, the significance of content creation, and the role of video in enhancing online visibility. Brandon shares practical tips on keyword research, avoiding common pitfalls, and leveraging various platforms to drive traffic. The episode emphasizes the long-term benefits of SEO and the need for patience and consistency in building online presence.TakeawaysSEO is crucial for small businesses to convert hobbies into profitable ventures.Understanding SEO basics is essential for increasing online visibility.Optimizing website content with relevant keywords can significantly improve search rankings.Creating dedicated pages for specific keywords enhances SEO effectiveness.Regularly updating content keeps it relevant and improves search engine rankings.Video content can boost SEO when embedded on websites.Keyword research is vital for targeting the right audience and increasing traffic.Avoiding duplicate content is important to prevent penalties from search engines.Utilizing tools like Google Keyword Planner can simplify keyword research.Patience is key; SEO results take time to manifest.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

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