MicroConf On Air

• MicroConf Tactics: 9 Signs It’s Time to SELL Your Business

  When do you know it's time to sell your company? After speaking with hundreds of founders, Rob and Dr. Sherry Walling identified 9 signs that it may be time for an exit. If you've dreamed of selling your business, pay attention to these signs, and strategize your exit.   Links from the Pod: TinySeed Applications are Open until Feb 23rd Watch this video on YouTube Back Exit Strategy on Kickstarter Read a Free Chapter of Exit Strategy Rich vs. King in the Real World: Why I sold my company Subscribe to the MicroConf YouTube Channel

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• MicroConf Tactics: Startup Founders, Do THIS to Beat Imposter Syndrome

  Many founders struggle with Imposter Syndrome and wonder how to get past it. It often shows up in different forms at the various stages in their founder journeys. Rob shares some of the forms that imposter syndrome takes and offers actionable advice if you are feeling like a fraud.   Episode Sponsor: As a founder, it’s easy to get caught up in the fun of building flashy new features. But failing to build a scalable architecture is a dangerous game.  When your infrastructure can't keep up, you lose customer trust, miss sales, and watch your churn rate soar. If you need a partner to tackle the hard work of building scalable architecture, you should reach out to our friends at Techstack. Techstack has been helping US founders build scalable products for over a decade. Visit tech-stack.com/community to claim one of 10 exclusive spots for MicroConf listeners. You'll get a free discovery session plus 10% off your first month. Head there now before these spots are gone!   Links from the Pod: Watch this video on YouTube MC US Ticket prices go up on Jan 31st The Stair Step Method of Bootstrapping Subscribe to the MicroConf YouTube Channel

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• MicroConf Tactics: STOP Building Your Audience (Do THIS Instead)

  If you want to build an amazing SaaS product, building an audience is almost never the best use of your time. Rob shares what to do instead, giving practical tips on how to build a network and the benefits that it can provide your business.   Links from the Pod: MicroConf Connect Applications are open until the end of today, Jan 15th Watch this video on YouTube MicroConf The SaaS Playbook The Startups For the Rest of Us State of Independent SaaS 2024 Report Ship Fast TinySeed Subscribe to the MicroConf YouTube Channel

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  15:35
• MicroConf Tactics: If I Started SaaS in 2024, Here’s My B2B Content Strategy for $1M ARR

  Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS.   Links from the Pod: Watch this video on YouTube Register for MicroConf US 2025 in New Orleans Watch the rest of the MicroConf US 2024 Atlanta talks Solve Your Customer Acquisition Problem TinySeed Semrush SignWell Userlist SessionLab Veed F5Bot Syften Subscribe to the MicroConf YouTube Channel

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• MicroConf Tactics: How to Make SaaS Enterprise Sales (5 SIMPLE Steps)

  One of the biggest growth levers in your SaaS business is to embrace enterprise sales. Craig Hewitt, founder of Castos, shares how to drive sales so that you're not leaving revenue on the table.   Links from the Pod: The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea” Watch this video on YouTube The SaaS Launchpad The SaaS Playbook Craig's YouTube Channel Castos Craig Hewitt (@TheCraigHewitt) | X Effective Marketing Starts With the Perfect Customer Persona Subscribe to the MicroConf YouTube Channel

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