Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you...
I Had a 5-Min Convo With AI & Couldn't Tell It's Not Human | Sesame AI
Ep. 308
Have you ever had a conversation with AI and felt like you were talking to your best friend?
Kieran dives into the most impressive conversational AI experience with Sesame AI, showcasing its revolutionary capabilities in voice interaction. Learn more about the challenges and breakthroughs in AI voice technology, the emotional awareness in models like Sesame that sets them apart, and the future implications for industries such as gaming, audiobooks, and customer service.
Mentions
Sesame AI https://www.sesame.com/
OpenAI https://openai.com/
Grok https://x.ai/
Check out this episode on YouTube: https://www.youtube.com/watch?v=Hkj-shdh8Gk&t=1s
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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8:38
I Run a 6-Figure Agency with ZERO Employees (AI Only) | Barbara Jovanovic
Ep. 307
Are we on the brink of a future where founders operate successful agencies with no human employees?
Get Barbera's Prompts https://offers.hubspot.com/full-stack-ai-marketing
Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-powered approach to running a six-figure content marketing agency. Learn more about optimizing AI tools for business efficiency, crafting compelling content without a human team, and scaling operations with cutting-edge technology.
Mentions
Barbara Jovanovic https://www.linkedin.com/in/barbara-jovanovic-293b1a108/
Startup Cookie https://www.startupcookie.com/
ChatGPT https://chatgpt.com/
OpenAI https://openai.com/
Check out this episode on YouTube: https://www.youtube.com/watch?v=9QbFg4kiNpY
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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40:03
Everything You Need To Know About AI Voice Agents in 2025
Ep. 306
Are AI voice agents the future of business communication?
Kipp and guest Flo Crivello (Founder and CEO of Lindy), uncover how AI voice agents are transforming customer interactions and the incredible potential yet to be unlocked. Learn more on the current capabilities of AI voice agents, why latency and social norms are the primary challenges, and how businesses can start small to scale faster with AI
Mentions
Flo Crivello https://x.com/altimor
Lindy https://www.lindy.ai/
Amazon’s Alexa https://www.amazon.com/dp/B0DCCNHWV5?ref=aucc_web_red_xaa_evgn_tx_0002
Check out this episode on YouTube: https://www.youtube.com/watch?v=hDAz7JS6dII&t=1s
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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29:13
BREAKING: Claude 3.7 & Claude Code Just Dropped! (Massive AI Upgrade)
Ep. 305
What makes Claude 3.7 Sonnet the best coding model in the world?
Kipp and Kieran dive into this groundbreaking AI update and its impact on developers everywhere. Learn more on Discover how Claude 3.7 Sonnet enhances reasoning and coding capabilities, why it's revered by coders despite benchmarks, and how it redefines software development for non-coders.
Mentions
Claude 3.7 Sonnet https://www.anthropic.com/news/claude-3-7-sonnet
Grok https://x.ai/
Cursor https://www.cursor.com/
Mckay Wrigley’s tweet: https://x.com/mckaywrigley/status/1894123739178270774
Gemini https://gemini.google.com/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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23:52
How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO
Ep. 304
How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth?
Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative innovations, the debate between using SaaS platforms vs. custom solutions, and the operational best practices companies can adopt for effective AI usage in their growth efforts.
Mentions
Mayur Gupta https://www.linkedin.com/in/mayurgupta77/
Kraken https://www.kraken.com/
DeepSeek https://www.deepseek.com/
Claude https://claude.ai/
Check out this episode on YouTube: https://www.youtube.com/watch?v=je0U5TTEr9Y
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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