So many DTC brands think nice PR is more important than honesty. But that’s not us.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is t...
Nik’s answering YOUR questions and DMs—from going to live launch events to becoming a source of knowledge, there’s so much to discuss.
First, Meta Ads’ new policies are affecting telemedicine and health advertising on their platforms, including hair loss solutions, SSRIs, and even certain male medications. How is this going to affect the older generation who lean into Facebook for information on what to buy? Brands seem to be getting around it by being just that: a brand. With name recognition, upper funnel attention may actually be a way to get around these policies.
Plus, Nik has a secret for subscription-based brands: landing pages. The goal is to minimize the number of clicks users have to go through. Jumping through hoops to get a subscription? That’s not fun. Test your landing pages and see how the journey can be tighter.
And, Nik talks about relationships. What’s the relationship like between you and your repeat customers? Are you providing them with just a product, or do you add on experiences and education?
Instant turns browsers into buyers by supercharging your retention marketing.
Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows.
Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated.
Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back.
Learn from Instant at instant.one/limited
Don’t forget to check out Nik’s helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
--------
30:19
S11 E6: Content Modules, UX Tricks, and More: Website Walkthrough with Nik
Pull out your laptops and get your listening ears on, Nik’s walking us through his favorite (and most interesting) websites. From examining copy to looking at ad coloring, and everything in between, Nik points out what you should—and maybe shouldn’t do—with your DTC brand’s website.
Plus, how much does your Shopify checkout screen REALLY matter? It actually matters a TON. The simpler and cleaner it looks, the more reviews you can provide, the more people are more inclined to buy. Does your checkout look trustworthy? Does it have Shop Pay enabled?
And, Nik talks about comparison charts. Should you compare your products against each other, or compare your products to ones offered by other companies? Both have pros and cons.
Instant turns browsers into buyers by supercharging your retention marketing.
Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows.
Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated.
Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back.
Learn from Instant at instant.one/limited
Don’t forget to check out Nik’s helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
--------
46:14
S11 E5: Scaling at the Bottom of the Funnel: Deep Dive Part II
Nik’s eight page newsletter adventure continues—and this time, we’re talking about bottom of the funnel strategies for not only decisionmaking, but purchasing. There’s a ton that goes into it, from ads to loyalty and everything in between.
First, you need proper digital ad execution. What does this mean? Basically, you gotta cross your Ts and dot your Is when it comes to lists, testing, naming, etc. If you’re spending tens of thousands of dollars on ad spend on Meta and TikTok, it’s in your best interest to keep your ad structure neat and tidy. Otherwise, you’re setting your money on fire.
Plus, Nik talks catalog ads and product page funnels. Here’s a tip: using a program like Marpipe creates the catalog for you and then you can run it into your inventory. Work smarter not harder, friends.
And, don’t forget to collect customer feedback—qualitative data is JUST as important as quantitative data. What do your consumers want to see? What could be improved?
Instant turns browsers into buyers by supercharging your retention marketing.
Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows.
Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated.
Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back.
Learn from Instant at instant.one/limited
Don’t forget to check out Nik’s helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
--------
27:01
S11 E4: Scaling a Brand: Deep Dive
Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between.
Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) your product brings to their lives. What problem are you solving? How can they interact with the brand?
Plus, our friend the marketing funnel always comes into play. Positioning has a role at every stage of the funnel and the approach should be curated based on the platform. Awareness is SO different from driving engagement. How can you master this content creation process?
And, find out what Nik thinks of when he gets an itchy scalp. (Hint: it’s a DTC brand!)
Instant turns browsers into buyers by supercharging your retention marketing.
Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows.
Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated.
Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back.
Learn from Instant at instant.one/limited
Don’t forget to check out Nik’s helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
--------
32:05
S11 E3: Underrated DTC Tactics and Strategies
There’s a TON of DTC tactics out there—and you might not be using them as much as you should.
In this episode, Nik breaks down tactics and strategies you should absolutely use. From leveraging AI in creative generation to setting up a real time dashboard with all of your analytics, these tips are all about streamlining. Work smarter, not harder.
Plus, should you really remove apps like Honey and Capital One Shopping? Turns out it’s not as much of a discount as they make it seem. Nik explains why using affiliate links instead may yield a better result.
And, 21 Questions isn’t just a game from middle school slumber parties—it can actually help you nail tone of voice and brand perception.
Instant turns browsers into buyers by supercharging your retention marketing.
Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows.
Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated.
Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back.
Learn from Instant at instant.one/limited
Don’t forget to check out Nik’s helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Polska