CMO Confidential

• Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 1

  A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about mollycoddling and a Mary Poppins analogy. It's a Supercalifragilisticexpialidocious 2-part show!Get the inside scoop on the Omnicom and IPG merger and what it means for the future of marketing! In this episode of CMO Confidential, host and five-time Chief Marketing Officer Mike Linton dives into the critical insights every CMO needs to navigate this game-changing merger. Joined by special guest Rashad Tabakawala, former Chief Strategist and Growth Officer of Publicis Groupe and best-selling author, this discussion unpacks how the merger impacts scale, data, technology, and the role of creative agencies.Key topics include the consolidation of holding companies, the challenges of scaling media, data, and tech, and the future of large agencies versus niche specialists. Rashad also shares his expert perspective on the evolving agency ecosystem and what this means for marketers selecting partners in a rapidly changing landscape. With lessons from past mergers and actionable advice for CMOs, this is a must-watch for marketing leaders looking to stay ahead.Tune in to hear Rashad's unique take on the future of the industry and discover how to position your brand for success in this new era of marketing. Don't forget to subscribe to the CMO Confidential Newsletter for exclusive insights and updates. Stay informed, stay connected, and stay ahead with CMO Confidential! #omnicomipgmerger #MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #CustomerExperienceCHAPTERS:00:00 - Intro00:40 - Rishad Tobaccowala Joins the Show01:27 - Omnicom IPG Merger Analysis11:15 - Future Implications of Omnicom IPG Merger15:18 - Impact on Other Companies18:45 - Future Trends for Businesses22:00 - Client Strategies for Success27:33 - End of Part 1See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Joe Tripodi | Lessons Learned From a Storied Marketing Career | Former CMO Coca-Cola, Mastercard

  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study

  A CMO Confidential Interview with Richard Sanderson, the firm's Marketing, Sales and Communications leader shares his take on the "hot off the presses" study of the Fortune 500. Toplines include stable tenure with variations by industry, how the job and title are rapidly morphing away from the traditional role (only 40% of companies use the CMO title), and the fact that a full "one third" of companies do not have a CMO-like role. Richard shares his observations of marketplace dynamics which include: why more CMO's are moving on to bigger roles than ever before; why he still thinks it is "The Golden Age of Marketing;" the reason there's so few marketers on boards; and how many companies are facing a "cold start" problem with AI. Tune in to hear why "it's not the end of the world to suffer a career setback," and the difference between "Ostriches and Wolves."Dive into the fascinating evolution of the Chief Marketing Officer role with insights from the groundbreaking Spencer Stuart 2025 CMO Study. Host Mike Linton, former CMO of Best Buy, eBay, and Farmers Insurance, welcomes Richard Sanderson, leader of Spencer Stuart's Marketing, Communications, and Sales Practice, to discuss the future of marketing leadership. Key topics include the average CMO tenure, the rise of hybrid titles like Chief Growth Officer, diversity challenges, and the impact of AI on marketing careers and strategies.Tune in to hear exclusive findings on how the CMO role compares to other C-suite positions, why a third of Fortune 500 companies no longer have a CMO, and what it means for your career. Richard shares invaluable advice on leadership, career progression, and adapting to the rapidly changing marketing landscape. Whether you're a seasoned marketer, aspiring leader, or business enthusiast, this episode offers practical insights and actionable strategies to stay ahead.Subscribe to CMO Confidential for more expert perspectives and exclusive content on marketing, leadership, and business innovation. Don’t miss this essential conversation for the future of marketing!#cmo #digitalmarketing #cmoroleevolution #executivemarketinginsights #chiefmarketingofficerCHAPTERS:00:00 - AI Powered Digital Experiences at Adobe Summit00:37 - CMO Confidential Insights01:19 - Introducing Richard Sanderson04:56 - CMO Study Results 202511:09 - CMO Tenure by Industry Differences12:14 - Companies Without a CMO17:15 - Eliminating the CMO Role21:05 - Rise of the Chief Growth Officer23:50 - Future of CMOs: Will They Go Extinct?25:25 - Marketers on Corporate Boards29:43 - AI Impact on Career Development32:53 - Unaddressed Topics in Marketing33:05 - The Diversity Paradox in Marketing34:31 - Importance of External Hires37:34 - Current Focus Areas for Marketers39:16 - Practical Advice and Funniest Story42:43 - Highlights from Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• ZRG Partners| The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs| Kate Bullis and David Wiser

  A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and share tips on how to recognize if you are directing or reading for a part in a disaster film. From "Play It Again, Sam," to "No, No, It's Really A CMO Role!" to "Death by Committee!" they describe the all-too-familiar plotlines and how to tear apart the hype from the facts. Hints: Look at the dashboard, listen to the questions and beware of the "Hands on the keyboard" role. Tune in to hear why companies should focus on outcomes versus qualifications and why you should always check your Zoom background.Key topics include:- The pitfalls of seeking "playbook-only" candidates.- Why expecting a CMO to be an "orchestra of one" can backfire.- The dangers of hiring for a limited role disguised as a CMO position.- How misalignment among decision-makers leads to "death by committee."- Practical advice for ensuring alignment between company goals and CMO expectations.Tune in to hear actionable insights on avoiding these hiring missteps and discover how to set your marketing leadership up for success in 2025 and beyond. Whether you're a CEO, Board member, or aspiring marketing leader, this episode offers invaluable lessons on leadership, strategy, and organizational growth.Don’t forget to like, share, and subscribe for more candid conversations and expert advice. Stay tuned for more episodes of "CMO Confidential," where we explore the drama, decisions, and strategies at the heart of marketing leadership.#talentacquisition #recruitmentagency #mistakeofhiringpeople #hiringmistakes #freelancerecruiterCHAPTERS:00:00 - AI-Powered Digital Experiences at Adobe Summit00:38 - CMO Confidential Insights01:57 - CMO Job Market Trends 202506:06 - Theme 1: Play It Again Sam10:39 - Theme 2: I Want the Orchestra14:58 - Understanding the CMO Role19:34 - Importance of Specialization22:32 - Challenges of Committee Decisions25:23 - The Mystery of Bad Movies28:10 - Final Questions32:50 - Free Registration for Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Gary Briggs | Marketing Observations and Lessons Learned From the 24' Presidential Election | Part 2

  Welcome back for Part 2 of A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more." Get an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets 🚨." In this episode of CMO Confidential, five-time CMO and host Mike Linton welcomes marketing veteran Gary Briggs to discuss the incredible scope, rapid scaling, and strategic decision-making behind political campaigns. Gary, former marketing leader for Facebook, PayPal, and eBay, shares his hands-on experience working on the Biden-Harris and Harris-Walz campaigns and reveals the strategies that shaped the election’s outcome.Key topics include the unprecedented $10 billion in campaign spending, the role of targeted paid media, and crafting a winning messaging strategy under intense time and budget constraints. Tune in to hear expert insights on voter analytics, game theory in political advertising, and the challenges of operating at a scale unmatched in the corporate world. Discover what it takes to build and dismantle a billion-dollar marketing operation in months and how these lessons apply to any high-stakes business environment.Don't miss this opportunity to learn from top marketing minds! Subscribe to the CMO Confidential Newsletter for exclusive content, and stay tuned for part two of this fascinating conversation. #facebookads #emailmarketing ##digitalmarketingCHAPTERS:00:00 - Adobe Summit00:41 - Introduction to the Summit01:24 - Overview of the 2020 Election02:28 - Marketing Strategies in Elections05:33 - Gary's Involvement in the Election09:42 - Understanding the Voter File11:42 - Biden Campaign's Data Resource Allocation13:33 - Media Strategies of the Biden Campaign19:15 - Scale of Biden's Media Operations22:15 - Effective Messaging Techniques24:32 - Consequences of Losing25:29 - Register for Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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