Finding your hook: How to tell the story of your work (New Creative Era 002)
When someone asks you at a party what you do, how do you answer? Do you fumble for words or do you have a compelling hook ready that makes them lean in and want to know more?In Episode 02 of New Creative Era, co-hosts Joshua Citarella and Yancey Strickler explore the art of narrativizing creative projects. Josh shares practical insights from launching his hit YouTube series Doomscroll, while Yancey reflects on both his failures and successes in pitching ideas throughout his journey with Kickstarter, Metalabel, and collaborative projects.This conversation is intended for creators who want to transform how they present their work and for collectors seeking to understand the stories behind what they support. Discover why a release strategy is part of the creative process itself.Topics include:* Identifying the most compelling narrative hook for your creative work* Different mediums have different audiences* Using details as opportunities for depth ("Don't just choose blue. Choose a specific blue with a story")* Crafting a 3×3 information structure to organize your talking points* Leading with clarity instead of burying your thesis (and why most people put their best line in the third paragraph)* Why your work isn't complete until it reaches an audience This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit metalabel.substack.com
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How to create context and release your work (New Creative Era 001)
Today we’re happy to introduce a new podcast from Joshua Citarella, Yancey Strickler, and Metalabel: New Creative Era.New Creative Era is a bi-weekly mini-series exploring how creative people release work and develop their creative practices. Each episode features a casual conversation between Josh and Yancey exploring their own experiences and lessons from others.The goal is to create an open, candid space to explore the nitty-gritty of making and releasing creative work in 2025.Episode One dives into how to release your creative work while building the rich context around it that it deserves. New episodes will appear every other week. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit metalabel.substack.com
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