The Wine Makers on Radio Misfits

We wrap up our time at the Direct to Consumer Symposium with a relaxed final recording, catching up with friends and talking about what’s been happening lately in Monterey and back home.

We sit down with Jason Haas to catch up on everything happening at Tablas Creek Vineyard, then check in with Grant Wood about what’s new in his world at Patz & Hall. Kelly Cornett joins us alongside Jessah Diaz to talk about The Ultimate Hospitality Challenge game show, which Jessah won. It turns into a fun look at what actually makes someone great at hospitality and how you leave a lasting impression.

Big thanks to the Direct to Consumer Symposium and Free the Grapes for having us as the official podcast. We had a blast and already look forward to doing it again next year. Cheers. [Ep 402]

Marketing Strategy & Brand Storytelling from Outside the Wine Industry

One thing that sets the DTC Wine Symposium apart from most wine conferences is how many speakers come from outside the wine industry. Our friend Barbara Gorder taps into her Chicago ad-world network and brings in people who’ve spent their careers on the front lines of marketing, brand building, and cultural storytelling. The result is a perspective small wineries rarely get access to. Basically, we got a day at Leo Burnett University courtesy of Dean Barbara Gorder. As you might expect, the stories are as good as the insights.

Lane Soelberg was on the early digital frontier at Leo Burnett and has been building narratives ever since. His work has shown up on your TV, inbox, computer, and phone for brands like GM, Pillsbury, and the Olympics. Today, based in Southern California, he helps shape global storytelling and innovation at the XPRIZE Foundation.

Louie Monoyudis built his career at the intersection of fashion, brand, and entrepreneurship, from Leo Burnett to Calvin Klein, Tommy Hilfiger, and John Varvatos. No doubt about it, if DTC handed out a Best Dressed award, Louie wins in a landslide. Today, through Groove Jet Luxury Travel, he applies that same eye for detail and design to crafting deeply personal, highly curated experiences around the world. He has plenty to say about wine and luxury positioning.

Mike Siska comes out of the creative agency world, where he helped shape culturally resonant brands and was one of the creators behind the iconic “Mayhem Like Me” campaign. His work lives where strategy meets humanity, exploring how ideas spread, how attention is earned, and how stories shape the way people connect.

Three conversations from outside the wine world, all circling the same reality. Wine does not compete with other wines. It competes with everything. If we want people to care, we have to tell better stories, tell them in better places, and pay much closer attention to who is actually listening.

Grab a notebook. Open a bottle. Class is in session. [Ep 401]

Four hundred episodes. In classic Wine Makers Pod style, this one sorta snuck up on us. Technically, we breezed past our 400th episode somewhere in the Monterey fog while recording at the DTC Wine Symposium. So we decided to package two of our favorite DTC interviews with two of our favorite people on the planet, Elaine Chukan Brown and Duskie Estes.

Both delivered keynote addresses, bringing the outside perspective we love so much about this conference. Elaine took us on a deep dive into California wine history, showing how past challenges mirror today’s conditions and reminding us that this industry has always found its way forward through collaboration and innovation. Duskie’s story, full of grit and infectious enthusiasm, laid out a path to success built on perseverance and community.

On the show, the conversations were mostly what you’d expect from old friends at a great conference; a chance to catch up, laugh, and reflect.

To mark the milestone, Brian, Bart, Sam, and Jasmine sat down to reminisce about eight years and 399 episodes. We revisited a few favorites and took a moment to appreciate just how far this little project has come. Most importantly, we raised a glass to everyone who helped us get here, the hundreds of guests, the thousands of listeners, and of course, our dear friend John Myers.

So sit down, pop something special, and get ready for the next 100 shows. Thanks for being part of this wild ride. [Ep 400]

Brian, Bart, Danielle and Sam sit down with the rest of the SORBET (Sonoma Organic Regenerative Biodynamic Educational Tasting) crew, Morgan Twain Peterson, Katie Bundschu and Alli Badar, along with special guest Ryan Woodhouse of K&L Wines, to discuss two new SORBET developments.

If you missed last year’s event at Fort Mason, don’t worry. SORBET will be back. But first we are turning our focus to friends in the industry who want to learn how to begin incorporating organic, regenerative and biodynamic practices into their viticulture. Morgan and Katie break down what to expect from the first ever SORBET Field Day on February 18. The day begins with a seminar at Abbott’s Passage covering animal integration in vineyards and the One Block Challenge, followed by a quick hop over Madrone Road to Bedrock Vineyard to see mob grazing in action. Sign-ups are open now.

Then the really big news. We are taking SORBET to LA. Ryan Woodhouse of the esteemed K&L Wines joins the crew to talk about how SORBET caught his eye, why these wines matter more now than ever, and what guests can expect when we take over the K&L Culver City store on May 3. Stay tuned for more details and a ticket link.

Until then, grab a glass, pop a bottle of organic, regenerative or biodynamically grown wine, and get ready for some witty banter, moderate shit talking, and a deep dive into obscure Sonoma Valley history. We also talk about good farming and great wine.

From muddy boots in Sonoma to pouring glasses in Los Angeles, this episode is about what happens when farming, community, and wine all live in the same conversation. [Ep 399]

https://www.sorbetwine.org/

https://regenerativeviticulture.org/resources/rvf-initiatives/one-block-challenge/

https://www.klwines.com

Steve Gross, Honore Comfort & Mark Barden

Wine Institute

Monterey, Calif. — Sitting down with Steve Gross has become one of our favorite DTC Wine Symposium traditions. Not only does he have one of the best radio voices in the wine business, but he’s spent nearly four decades on the front lines of wine shipping battles nationwide. Largely thanks to his efforts, residents of 49 states can now receive direct-to-consumer wine shipments.

Steve is always ready to update us on the latest state-level shenanigans aimed at limiting consumer access to their favorite wines. But his role has recently grown even bigger. Last month, he stepped into the role of interim president of the Wine Institute. Frankly, we couldn’t feel more confident having Steve Gross leading this crucial organization at such a pivotal moment.

One of the big-picture initiatives coming out of the Wine Institute is the Share Wine Co-Lab. To dig into how and why it came together, we were joined by a familiar face for Sonoma County folks, Honore Comfort, Vice President of International Marketing at the Wine Institute, along with marketing consultant Mark Barden.

Together, we unpacked the market research that led to the creation of Share Wine Co-Lab, and explored how wineries of all sizes, in any region, can use it to better promote themselves, their communities, and wine in general.

Sit down, pop a bottle, and get ready to go deep into the wine business. The dispatches from DTC Wine Symposium 2026 are just getting started. [Ep 398]

Learn more:

https://dtcwinesymposium.com/

https://freethegrapes.org/

https://wineinstitute.org/news/share-wine-colab/