The Wine Makers on Radio Misfits

This is one we’ve been wanting to do for a long time. We finally sit down with Mick Unti from Unti Vineyards and get into what makes his wines and his approach so different.

Unti sits right in the middle of what most people think of as Zinfandel country, but that’s not what you’ll find in the glass. Mick has built the winery around Italian varieties like Vermentino and Sangiovese, and he talks about why those grapes work so well where he is and how they’re farmed and made. You can tell pretty quickly this isn’t just business for him, it’s something he genuinely loves.

We also get into music, vinyl, and everything else that comes up when the conversation gets comfortable. By the end of it, it felt less like an interview and more like hanging out. There’s no wine club, the wines tend to sell out, and the mailing list is the way in. Trust us on that.

We had a great time with this one and learned a lot along the way. [Ep 405]

untivineyards.com

thewinemakerspodcast.com

Spring has arrived in Sonoma, the sun is out, and the new releases are finally coming out of the cellar. This week we sit down and taste through the latest wines from Dane Cellars, Jambe des Bois, and Winery Sixteen 600.

Along the way we talk about where the fruit comes from, the vineyards behind the wines, and how each bottle was made. The lineup gets a lot of attention, including the JDB Gamay, Bart’s Silver Cloud Sauvignon Blanc, and Sixteen 600’s Steel Plow Grenache. After about the tenth wine the conversation loosens up a bit. We tried to spit most of them, but a few were just too good to let go.

All of the wines we tasted are available now through the wineries’ websites. [Ep 404]

jambedeboiswines.com

winerysixteen600.com

danecellars.com

For a long time, it was easy for some to dismiss the wine world that Tyler Balliet and Morgan First have spent the last 20 years carving out for themselves as frivolous or unserious.

Second Glass, the zine Tyler started while working one of her first wine jobs, was a far cry from the glossy or stodgy wine publications that ruled the day. Their blockbuster tasting events, Wine Riot, sold out cities across the country but were often overlooked by the wine establishment in favor of posh Food & Wine festivals or a leading critic’s “master class.” Their Rosé Mansion pop-up experience was packed day in and day out by an audience much of the wine world didn’t realize it needed… until it was almost too late.

Now, fresh off Tyler’s James Beard Award nomination for her book The Rebel School of Wine, mainstream wine is finally listening.

We sat down with Tyler and Morgan during a California tour that included speaking engagements at the DTC Wine Symposium (perhaps you’ve heard of it) and the Unified Wine & Grape Symposium, along with a party with friend of the pod Stacy Buchanan of Blood of Gods fame. We talked about how they’ve been working to make wine more fun, more colorful, and more accessible since long before those were buzzwords in the industry.

We also reminisced about the chaos of the Wine Riots, where they graciously included Winery Sixteen 600 back when Sam was as wet behind the ears as the ink on the first Stanley Mouse labels.

Most importantly, we talked about how, despite the setbacks they’ve faced, Tyler and Morgan have continued to succeed by putting their heads down and believing in their vision. It might look like its all rainbows and mirrorballs from the outside, but underneath it all are two people deeply knowledgeable about wine and completely dedicated to sharing it with anyone curious enough to show up.

This one’s a fun ride. Bust out a sticker book, some colored pencils, grab a couple bottles you love and buckle up. [Ep 403]

We wrap up our time at the Direct to Consumer Symposium with a relaxed final recording, catching up with friends and talking about what’s been happening lately in Monterey and back home.

We sit down with Jason Haas to catch up on everything happening at Tablas Creek Vineyard, then check in with Grant Wood about what’s new in his world at Patz & Hall. Kelly Cornett joins us alongside Jessah Diaz to talk about The Ultimate Hospitality Challenge game show, which Jessah won. It turns into a fun look at what actually makes someone great at hospitality and how you leave a lasting impression.

Big thanks to the Direct to Consumer Symposium and Free the Grapes for having us as the official podcast. We had a blast and already look forward to doing it again next year. Cheers. [Ep 402]

Marketing Strategy & Brand Storytelling from Outside the Wine Industry

One thing that sets the DTC Wine Symposium apart from most wine conferences is how many speakers come from outside the wine industry. Our friend Barbara Gorder taps into her Chicago ad-world network and brings in people who’ve spent their careers on the front lines of marketing, brand building, and cultural storytelling. The result is a perspective small wineries rarely get access to. Basically, we got a day at Leo Burnett University courtesy of Dean Barbara Gorder. As you might expect, the stories are as good as the insights.

Lane Soelberg was on the early digital frontier at Leo Burnett and has been building narratives ever since. His work has shown up on your TV, inbox, computer, and phone for brands like GM, Pillsbury, and the Olympics. Today, based in Southern California, he helps shape global storytelling and innovation at the XPRIZE Foundation.

Louie Monoyudis built his career at the intersection of fashion, brand, and entrepreneurship, from Leo Burnett to Calvin Klein, Tommy Hilfiger, and John Varvatos. No doubt about it, if DTC handed out a Best Dressed award, Louie wins in a landslide. Today, through Groove Jet Luxury Travel, he applies that same eye for detail and design to crafting deeply personal, highly curated experiences around the world. He has plenty to say about wine and luxury positioning.

Mike Siska comes out of the creative agency world, where he helped shape culturally resonant brands and was one of the creators behind the iconic “Mayhem Like Me” campaign. His work lives where strategy meets humanity, exploring how ideas spread, how attention is earned, and how stories shape the way people connect.

Three conversations from outside the wine world, all circling the same reality. Wine does not compete with other wines. It competes with everything. If we want people to care, we have to tell better stories, tell them in better places, and pay much closer attention to who is actually listening.

Grab a notebook. Open a bottle. Class is in session. [Ep 401]