Faces of Digital Health is a podcast about digital health, exploring how different healthcare systems adopt technologies in healthcare. Its aim is to satisfy cu...
How is Italy digitalizing healthcare in its 20 regions?
The discussion explores the current landscape of healthcare digitalization in Italy, emphasizing the fragmented regional approach, challenges with interoperability, and the recent strides toward a unified electronic health record (EHR). The guest, Marco Foracchia, CIO of Local Health Unit in Emilia Region, IRCCS sheds light on regional disparities, opportunities for improvement, and strategies for vendors seeking to enter the Italian healthcare market.
Challenges in Digitalization:
Regional Fragmentation: Northern regions like Lombardy are advanced, while southern areas lag behind.
Interoperability Issues: Patients face hurdles when seeking care across regions due to inconsistent systems and processes.
Resource and Capacity Gaps: Many organizations lack the expertise to implement complex projects despite funding.
Vendor Role: Vendors often sell solutions without assessing if organizations are ready for implementation, leading to underutilized technology.
Opportunities and Progress:
The EU’s Resilience and Reconstruction Program (PNRR) has driven funding and deadlines for nationwide EHR implementation.
Introduction of a second version of the national EHR aims to achieve interoperability across regions.
Measurement initiatives like HIMSS EMRAM models are guiding digital maturity.
Cultural Transformation:
Digital transformation requires a shift in mindset alongside technological upgrades.
Building clinician buy-in involves demonstrating clear value and benefits of digital solutions.
Advice for Vendors Entering the Italian Market:
Partner with established Italian companies due to centralized procurement processes favoring local players.
Focus on long-term partnerships and delivering measurable results, not just installations.
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33:38
How does an acquisition look like from a startup founder and investor perspective?
David Buller is a Founding Partner at Ascension Life Fund and exited founder of Avantec Healthcare. With his extensive experience of both raising and investing money in digital health he shared insights into:
🎯 Strategic positioning for acquisitions in digital health
🎯 Lessons from selling a healthcare company
🎯 Role of venture capitalists (VCs) in supporting startups
🎯 Current and emerging trends in healthcare innovation
🎯 Advice for startups navigating the 2025 investment landscape
Acquisition Preparation:
Startups must understand potential acquirers’ strategic goals and align their operations (e.g., revenue, margins, customer retention) to fit those goals.
Relationships with key suppliers or partners can serve as a natural entry point for acquisitions.
Role of VCs:
VCs, particularly growth-stage investors, play a critical role in guiding startups toward successful exits.
Collaboration includes identifying acquirers and preparing for due diligence.
Acquisition Process:
Intense due diligence requires companies to have robust financials, contracts, and customer relations in place.
Negotiations are influenced by the perceived value and growth potential uncovered during due diligence.
Emerging Healthcare Trends:
AI-powered drug discovery and diagnostics are transforming healthcare by increasing efficiency and enabling predictive insights.
Technologies like remote patient monitoring, automated hospital systems, and data-enabled medtech hold significant promise.
Challenges in Scaling:
The U.S. offers easier scalability due to its unified healthcare market.
European startups face hurdles like diverse healthcare systems, languages, and regulations, but also opportunities in addressing these challenges.
www.facesofdigitalhealth.com
NEwsletter: https://fodh.substack.com/
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36:21
Holiday Edition: Future Trends in Digital Health & AI (Daniel Kraft, Lucien Engelen, Zayna Khayat)
In this special holiday edition of Faces of Digital Health, healthcare futurist and strategist Zayna Khayat, futurist and founder of NextMed Health Daniel Kraft and digital health expert, CEO of Transform.health Lucien Engelen discuss key trends in digital health and AI. The panel also touches on the role of new players in the health space like supermarkets and tech giants, the importance of prevention in healthcare, and the promising technologies poised to revolutionize the industry.
Topics include:
Key Trends in Digital Health in 2024
European Perspective on Digital Health
AI's Impact on Healthcare Costs
Future of Digital Health and AI
Challenges in Healthcare Implementation
Exciting Innovations in Digital Health
The Role of Technology in Preventive Health
Food, Health, and Corporate Responsibility
Policy and Legislation in Healthcare
See the video on Youtube: https://youtu.be/hwexC4heHGU?si=ut-V9rqx4yvh1V-X
www.facesofdigitalhealth.com
Newsletter: https://fodh.substack.com/
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44:24
How can healthcare companies improve their marketing? (Dr James Somauroo)
In this episode James Somauroo, Host of The Healthtech Podcast and CEO of SomX, a PR and content agency specializing in healthcare and biotech. They dive into the challenges healthcare companies face in public relations, the role of content marketing, and actionable advice for founders and organizations at different stages of growth. From crafting a messaging house to building trust with clinicians, James shares his expert insights on navigating the complex world of healthcare marketing.
Key Discussion Points:
Evolution of PR in Healthcare
Strategic Marketing Tips for Startups
The importance of a "messaging house" (vision, key messages, proof points).
Mapping audiences, their pain points, and the channels they use.
When to Outsource Marketing
Personal Branding for Leadership:
Why personal content from founders and leaders often outperforms company content.
The challenges of incentivizing employees to engage in content creation on platforms like LinkedIn.
Trends and Predictions for 2025:
A shift away from generic "AI" branding to more specific terms like computational pathology.
The rise of co-pilots in healthcare for reducing administrative burdens.
www.facesofdigitalhealth.com
Newsletter: https://fodh.substack.com/
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45:10
How will health AI assurance labs look like and who will pay for assessments?
Several organizations are thinking about the right way to regulate AI and the idea of assurance labs which would test and validate AI solutions in the US healthcare is taking shape. This was the topic we discussed with Brian Anderson - CEO of the coalition for Health AI or CHAI: how will assurance labs look like, how much will assessments cost, who will pay for them, and how will AI “nutrition labels” look like.
Summary:
Assurance Labs in Healthcare AI
The Coalition for Health AI (CHI) is developing a network of quality assurance labs to evaluate AI models in healthcare.
These labs aim to provide independent, transparent assessments of AI models' performance across different populations.
By the end of 2024, CHI plans to have two certified labs operational, with more to follow in 2025.
Model Cards and Evaluation
CHAI has introduced "model cards" or "nutrition labels" for AI models, describing their training data, methodology, indications, and limitations.
Model cards are created by developers, while assurance labs provide independent evaluation reports.
CHAI is working on technical specifications for model cards to ensure consistency and transparency.
Goals and Benefits
Assurance labs aim to balance innovation with safety in AI development.
They can help identify model performance issues across different populations and accelerate improvements.
The process is intended to build trust in AI among healthcare providers and patients.
Implementation and Challenges
CHAI is creating a competitive marketplace of quality assurance labs to keep costs reasonable.
Labs must be free from conflicts of interest with AI vendors.
Evaluation reports will be published in a public registry for transparency.
The cost of evaluations is expected to be in the range of thousands of dollars, not millions.
Future Plans
CHAI is exploring partnerships with health systems and NGOs to establish quality assurance labs in the EU.
The initiative aims to be scalable and adaptable to different geographic regions and populations.
www.facesofdigitalhealth.com
Newsletter: https://fodh.substack.com/
Faces of Digital Health is a podcast about digital health, exploring how different healthcare systems adopt technologies in healthcare. Its aim is to satisfy curiosity about different cultures, identify barriers to success in different countries and finding answers and advice for accelerating the success of digital health entrepreneurs.