Nobody hands you a list of your core values. You have to go find them. In this episode of Move Faster, Jake shares the four core values he lives and works by — not because they looked good on a wall, but because he had to think for the first time about what actually mattered to him.
He starts with competence — the one his parents drilled into him from day one — and breaks down the three-step framework he pulled from The Way to Happiness: look, learn, practice. No shortcuts. No skipping steps. Just doing the work.
Then he makes the case for having fun, which sounds obvious until you watch people stress themselves into misery over things that, in his words, don't require a 911 call. From his wife's TikTok content to his brother's wedding, Jake keeps coming back to the same question: can we make this a game?
From there: communication. Always more, never less. And delivered with the right tone — because how you say it matters just as much as saying it at all.
And finally, the one that took the longest to learn — lead with respect and admiration. Not liking. Not agreeing. Just respect. He calls it the ultimate superpower, especially with people who've wronged you.
In this episode:
The 3-step framework for becoming genuinely competent at your craft
Why "have fun" is actually a serious value, not a throwaway line
How communication creates problems — and why the only fix is more communication
The difference between liking someone and respecting them (and why it changes everything)
Why you need to know your values before you can hold anyone else to a standard