The Smartest Amazon Seller

Scott takes a deep dive into the evolving Amazon marketplace to determine whether it still offers the same potential for success as it once did. From shifting trends in product sourcing and search traffic to the challenges of launching new private-label products, he explores sellers' strategies to thrive despite increasing competition and changing policies. He also tackles many sellers' pain points, such as account suspensions, bundling complexities, and changes to Amazon’s reimbursement policies. As Amazon continues to grow, so do the opportunities for partnerships and expansion. However, the platform’s rapid evolution comes with growing pains, and he discusses how sellers can navigate these challenges while staying profitable. Join Scott as he uncovers what it takes to succeed on Amazon in 2025 and beyond.   Episode Notes:   01:30 - Marketplace Pulse Year in Review 05:20 - Amazon Haul 06:15 - Starting a New Private Label Product 07:05 - Increase in Section 3 Suspensions 09:15 - Amazon Marketing Cloud (AMC) 10:40 - Exceptions on Bundles 12:40 - Jungle Scout and Helium 10 Search Traffic 14:20 - Alibaba to Amazon Search Volume 15:40 - Amazon Fees not Going Up 16:15 - Amazon Business Growing 17:10 - Growing Pains of Amazon 17:30 - Amazon Partnerships 17:55 - Amazon Reimbursement Policy 18:55 - Next Podcast Topics   Related Post: Top 50 Amazon Marketing Agencies for 2025

Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests. Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon. John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive. Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon’s guidelines. Tune in now to transform your listings and make your products stand out! Episode Notes: 01:30 - John Aspinall Introduction 03:00 - Graphic Designer vs Merchandising Designer 06:30 - The Clickthrough Rate Comeback 08:30 - Best Practices on Merchandising 14:10 - Optimizing for Humans and Bots 15:10 - Designing Product Images 19:45 - The Image Guidelines 22:20 - Seasonal Merchandising 24:40 - The Risk/Rewards of Merchandising Experiments LinkedIn: linkedin.com/in/jaspinall Website: AmazonCTR.com | pickfu.com Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring

Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products. He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person. The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.   Episode Notes: 00:10 - Two Types of Amazon Professionals 01:35 - Strategies for Type 1 Sellers 06:15 - Strategies for Type 2 Sellers 10:30 - Observations and Industry Insights 13:10 - Intel vs AMD Amazon Advertising SmartScout Tradeshows AMZ United Voice of the Amazon Seller   Related Post: Amazon Ungated Categories: Everything You Need to Know

Amazon coupons. Scott explores their potential to significantly boost your sales. Despite recent changes in Amazon's discounting policies, coupons remain a powerful tool for sellers. Scott discusses how coupons can drive click-through and conversion rates, even if not all customers utilize them. He also explores a case study featuring a top-selling brand, Jackery, which effectively employs a dual strategy of large coupons and discounts to maximize sales. He discusses the controversial practice of price inflation before applying significant discounts, a tactic used by brands such as Jackery to circumvent Amazon's pricing policies. Furthermore, Scott examines current trends in Amazon's discounting landscape, including the declining effectiveness of Prime Exclusive Discounts and the untapped potential of traditional coupons - providing strategic insights on how to effectively use coupons to clear inventory, increase market share, and avoid potential pitfalls like Amazon-to-Amazon arbitrage. Episode Notes: 00:10 - The Power of Coupons in Boosting Sales 01:35 - Jackery Case Study: High-Impact Coupon Strategy 02:50 - Understanding Amazon's Pricing Flexibility 03:55 - The Changing Landscape of Amazon Discounts 05:05 - The Consumer Perspective on Coupons 06:55 - Coupons as a Strategic Sales Tool 07:45 - Community Engagement and Survey Initiative 09:35 - Golden Seller Awards   Related Post: Top 50 Amazon Marketing Agencies for 2025