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Design Systems Podcast

Podcast Design Systems Podcast
Knapsack
Design Systems Podcast interviews industry leaders and product makers to share best practices and explore the areas where design and development come together.

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  • 127. Building a Unified Design System for Instacart’s Multi-Product Ecosystem: Lessons for Success from Miranda Bouck
    Send us feedback or episode suggestions.Increasingly, design systems need to support multi-product ecosystems with a diverse array of consumers and stakeholders. This week, Chris Strahl sits down with Miranda Bouck from Instacart to explore the intricacies of managing a multi-faceted design system. Miranda delves into the challenges and strategies of balancing the diverse needs of consumer apps, internal apps, and enterprise retail partners, all while maintaining system flexibility and performance. Learn how Instacart's small but mighty design system team effectively supports a vast network of designers, developers, and business partners. Tune in for a fascinating discussion on pushing the boundaries of design systems in a complex ecosystem.View the transcript of this episode.Check out our upcoming events.GuestMiranda is a Staff Product Designer at Instacart, working on the Instacart Design System, Pantry. Her aim: build products that create an accessible, logical, and predictable user experience. Blueberries. They're always in my cart.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
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  • 126. Scaling Avalara's Design System to Support a Growth-By-Acquisition Strategy
    Send us feedback or episode suggestions.Many enterprise organizations face the challenge of scaling their design systems as the scope of product support expands through adoption and acquisition.In this episode of the Design Systems Podcast, host Chris Strahl speaks with Will Rodenbough, Senior UX Designer at Avalara, about the critical role of design systems in enabling scalability and supporting a growth-by-acquisition strategy.Key Topics Covered:Scaling Through Systems Thinking: How Avalara's design system harmonizes diverse products across its growing ecosystem.Supporting Growth-by-Acquisition: Strategies for integrating acquired companies into a unified design system.Collaboration and Accessibility: Ensuring stakeholder alignment and prioritizing accessibility as a foundation for scalable design.Listen to discover how Will leverages design systems to drive scalability and growth in a multi-product organization.View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.GuestWill Rodenbough is a Senior UX Designer based in Seattle with over a decade of experience working at startups and industry-leading tech companies. He has been the design lead on the Avalara design system since its inception in 2018, collaborating with teams across the company to provide scalable and accessible solutions that emphasize a thoughtful balance between consistency and flexibility.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
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  • 125. Inside H-E-B’s Digital Transformation: Adriana Morales on Design Systems That Empower Teams
    Send us feedback or episode suggestions.In our first episode of 2025, Chris Strahl sits down with Adriana Morales, Design Principal at H-E-B, to explore the evolution, challenges, and triumphs of design systems in organizations at different stages of maturity. Adriana shares her journey from IBM to H-E-B, highlighting how each company’s unique financial priorities and cultural dynamics shape the mission and execution of their design systems. Together, they discuss the paradox of design systems: balancing constraints with creativity, and ensuring they enhance rather than hinder innovation. Adriana also offers actionable strategies for celebrating small wins, sustaining engagement, and demonstrating the tangible value of design systems across teams, leaders, and executives. Tune in for an inspiring start to the new year!View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.GuestAdriana Morales is a Design Principal at H-E-B based in Austin, TX, where she uses systems thinking and radical collaboration to create scalable design systems, resources, and tools to bridge the gaps between design and engineering teams and build cohesive experiences. She believes in nurturing the next generation of designers to find clarity in complexity and uncover their hidden powers.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
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  • 124. From Ideas to Impact: Chris Strahl and Evan Lovely on Five Years of Design Systems Innovation
    Send us feedback or episode suggestions.In this special episode of the Design Systems Podcast, co-founders Chris Strahl and Evan Lovely celebrate five years of the podcast and reflect on their journey from agency work to building Knapsack. They discuss the evolution of design systems, lessons learned from working with global enterprise clients, and the importance of composability, constraints, and community in driving innovation. Enjoy anecdotes from their early days and a look ahead at the role of AI and design systems in the future.View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
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  • 123. Adoption, Efficiency, and Value: insights from KickstartDS’s Jonas Ulrich and Daniel Ley
    Send us feedback or episode suggestions.In this episode, Chris talks with Daniel Ley and Jonas Ulrich from KickstartDS, a framework designed to simplify design system creation and drive meaningful adoption. They dive deep into what adoption really means, moving beyond metrics like component coverage to focus on efficiency, team morale, and an iterative approach. Drawing on real-world examples like UNICEF Germany, they share how effective adoption strategies can reduce complexity, speed up delivery, and maximize impact. Tune in to learn how to measure and represent adoption in ways that truly reflect your design system's value!View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.GuestsJonas Ulrich and Daniel Ley are the founders of kickstartDS and owners of ruhmesmeile, a consultancy specializing in design systems and headless CMS. After over 15 years of experience developing websites and UIs as a traditional online agency, they sought to improve how teams work on web frontends. This vision led them to establish kickstartDS as a corporate venture in 2021, providing an open source meta framework for design system creation.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
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